On 'Today' (weekdays, 7AM ET on NBC), Hoda Kotb explained that Paula Deen Riding Things, a website dedicated to Photoshopped images of the southern chef riding a variety of ridiculous things, was inspired by Deen's real-life, barebacked ride of chef Robert Irvine at a food and wine festival.

Kotb then proceeded to show examples of the silly Internet meme, including Deen riding Charlie Sheen mid-rant, Natalie Portman as she appears in 'Black Swan' and late-night host Jimmy Fallon.

According to Kotb, there's even an image of Deen riding on the shoulder of Nicole "Snooki" Polizzi from 'Jersey Shore' as she "shakes her ta-tas." "Oh crap! She's not trying to beat me up or anything, is she?" asked Deen nervously.

Watch Paula Deen's appearance on 'Today' here: