TLC's 'Extreme Couponing' Stars: Paying Full Price For Anything is 'Completely Ridiculous'
I love a good deal as much as the next person ... just not if it requires any sort of legwork. Yes, I'll admit it: I'm a retail snob.In fact, a few months ago when I saw my best friend pull a small coupon binder out of her purse, I laughed. At her! For wanting to save money while shopping for her family of four!
I'm taking it all back now, because TLC's 'Extreme Couponing' (premieres Wed., April 6, 9PM ET) has made me see the blue light special. Sure the previews show a woman talking about spending time equivalent to a full-time job clipping coupons each week -- hence the "extreme" -- but the louder message is that every little bit makes a difference.
What's that saying? A penny saved is a penny earned? Even Benjamin Franklin realized there's nothing wrong with stashing your cash away for a rainy day. So why is there such a stingy stigma attached to using coupons?
I caught up with two of the show's couponers, Nathan Engels and Jessica Hacker, to hear a little bit more about how and why they started couponing, and they shared a few tips and crazy coupon success stories with me.
"Right after my daughter was born, about two years ago, I was on maternity leave trying to convince my husband I should get to stay home," Jessica shared, "and we just couldn't afford to. We'd just bought a new washer and dryer, and it came with a year's supply of laundry soap. So here I was with this whole booklet full of coupons for free Tide, and I was hooked."
"It's almost like a secret that people have never heard before," Nathan said. "Four years ago when I started this, it blew my mind what you could do with coupons -- and it still blows my mind today. It's amazing."But Jessica admitted things can get a little crazy: "I don't have a room I can devote to it, so I've had to get creative with how I store all my stuff. I've got it in the garage, in closets ... underneath my two-year-old's bed is BBQ sauce and crackers. [Laughs] Underneath my bed is where I store all our cereal. Our bed is literally held up by cereal -- there's about 65 boxes of cereal under there!"
BBQ sauce bed or not, it's the perfect time for them to share their stories on the show, given our current economic climate. "The cool thing about the show is that it's empowering the nation -- a nation that's struggling, that's unemployed, that doesn't have enough money right now."
So what about people who haven't seen the bright shining couponing light yet? People I used to be like? They have some choice words for those who think they are above couponing. Keep reading for more ...
What's the least you've ever spent on cart of groceries?
Nathan Engels: I sometimes get paid to walk out of the store. It's not about spending -- sometimes it's how much are they gonna pay me? And that doesn't necessarily mean that they're going to give me cash back ... they'll give me store credit, things like that ... but it's a fantastic, cool thing when you can walk out of a store and come out ahead.

Jessica Hacker: Paying just the tax. The lowest I've ever paid was like 18 cents for three things of hummus, a bunch of pita chips and some vegetables. My husband was with me and I'm handing the gal a quarter. I just bought all those groceries, and I'm paying less than you would for bubble gum out of the machine. It's insane.
What's your one tip for people interested in couponing?
Nathan: I have two. Number 1, you have to be organized, no matter what system you use. Because how many times have you said, "Darn I forgot that coupon on my kitchen counter"? That's like forgetting money. The second tip is you have to get online. To do it any other way takes a tremendous amount of time. I have a 14-month-old daughter, and I don't think I could do it without the help of others. Get online!
Jessica: You have to be organized. If you don't have your coupons in some kind of a system -- like I use a binder -- you just won't use them. I always have my binder with me, so there's no question where my coupons are.What do you say to people who think they're "above" couponing?
Nathan: People who think they have to keep up with the Joneses end up losing their homes. I don't care about keeping up with the Joneses, I don't care if you think of me differently -- my goal is to pay off my house in two years. Cheap is chic. Today, people aren't bragging about how much they spent on their jeans -- they're bragging about how much they didn't spend.
Jessica: As far as I'm concerned, you are completely ridiculous if you're actually going to pay for toothpaste. Toiletries are my favorite thing to buy -- they're the things we spend the most on, and yet, I spend the least on them with coupons. Like the Gillette razors I buy are normally $15 a piece, and I don't pay more than 50 cents a piece for them. It's crazy.
What about people who are couponing 30-40 hours a week?
Nathan: Right -- that's a little insane. [Laughs] I spend anywhere from 10-15 hours a week doing my complete shopping and research. I run a Web site called WeUseCoupons.com -- it's one of the largest coupon forums in the nation -- and we provide every grocery list that you need, and all of the deals are matched with coupons. If you're just a regular Joe Shmoe and don't know anything about it, you can come to our site and print out the coupons and the lists. We make it so simple for you. It's not rocket science ... this is something that anybody can do.
How has couponing helped you?
Jessica: I have a family of six -- three teenage boys, a two-year-old and my husband and I -- and I feed all of us, all my groceries, cleaning supplies, medicine, toiletries and diapers, for less than $160 a month. With three teenage boys -- and we go through six gallons of milk a week! I can't even imagine paying full price for anything anymore. [Laughs]
So, has this inspired you to save? Or are you a couponer already? Share your stories in the comments ...
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