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October 23, 2014

ABC Shelves 'Jamie Oliver's Food Revolution'

by Catherine Lawson, posted May 4th 2011 8:25AM
Jamie OliverIt's been a turbulent year so far for chef and healthy eating crusader Jamie Oliver. He may have recently won a battle in his war against unhealthy school cafeteria food, but it's been announced that ABC is benching his 'Food Revolution' during the all-important May Sweeps.

According to Deadline, Oliver's show has been pulled because of falling ratings. It will be replaced in the ABC primetime lineup by more 'Dancing With the Stars' coverage. Hour-long 'DWTS' recaps will now air in the Tuesday 8PM ET slot instead.

New episodes of 'Jamie Oliver's Food Revolution' will reportedly return to screens June 9, in the Friday night at 9PM ET Death Slot time slot.

The series follows British chef Oliver as he tries to change eating habits for the better and promote healthier options in school lunch programs in a U.S. city. The first season of 'Food Revolution,' in which Oliver tackled food-related problems in Huntington, West Virginia launched to respectable ratings in 2010, and it won an Emmy for Oustanding Reality Program.

The series moved on to the much bigger target of Los Angeles for Season 2, and Oliver and ABC found themselves with a huge battle on their hands when the Los Angeles school board initially banned their cameras from schools. The ongoing confrontations between Oliver and the school board has remained a predominant theme this season.

Last month Oliver's camp were in celebratory mood after the L.A. school board announced it was banning flavored milk from school lunch menus. However, that may not be enough to save the series from the ax if ratings don't improve.

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