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ABC Shelves 'Jamie Oliver's Food Revolution'

by Catherine Lawson, posted May 4th 2011 8:25AM
Jamie OliverIt's been a turbulent year so far for chef and healthy eating crusader Jamie Oliver. He may have recently won a battle in his war against unhealthy school cafeteria food, but it's been announced that ABC is benching his 'Food Revolution' during the all-important May Sweeps.

According to Deadline, Oliver's show has been pulled because of falling ratings. It will be replaced in the ABC primetime lineup by more 'Dancing With the Stars' coverage. Hour-long 'DWTS' recaps will now air in the Tuesday 8PM ET slot instead.

New episodes of 'Jamie Oliver's Food Revolution' will reportedly return to screens June 9, in the Friday night at 9PM ET Death Slot time slot.

The series follows British chef Oliver as he tries to change eating habits for the better and promote healthier options in school lunch programs in a U.S. city. The first season of 'Food Revolution,' in which Oliver tackled food-related problems in Huntington, West Virginia launched to respectable ratings in 2010, and it won an Emmy for Oustanding Reality Program.

The series moved on to the much bigger target of Los Angeles for Season 2, and Oliver and ABC found themselves with a huge battle on their hands when the Los Angeles school board initially banned their cameras from schools. The ongoing confrontations between Oliver and the school board has remained a predominant theme this season.

Last month Oliver's camp were in celebratory mood after the L.A. school board announced it was banning flavored milk from school lunch menus. However, that may not be enough to save the series from the ax if ratings don't improve.

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Bonju Patten

That's right ABC pull a show that is actually helping kids. Way to go. BRING BACK FOOD REVOLUTION - MONEY CAN'T BUY LIFE. THIS CAFETERIA FOOD IS KILLING KIDS.

June 04 2011 at 5:59 PM Report abuse rate up rate down Reply


June 01 2011 at 11:05 PM Report abuse rate up rate down Reply

Let's get the people from the City of Bell to come over and show Los Angeles how to kick dirty politicians out of office. Some one once told me that when a fish stinks it usually stinks at the head. What do you think Jaime? Contact the Mexican Ameican political Association and get them involved and then let's see who runs the show.

ABC, if it wasn't for my favorite show "Castle" I would not watch any of your shows. Think about our children and yours.

June 01 2011 at 10:57 PM Report abuse rate up rate down Reply

Let's get a move on ABC. You no doubt have lifetimes of video depicting our overweight children attending school. The health care costs of this alone are not sustainable, and to be quite honest I'm tired of paying for it. Jamie Oliver has taken on Goliath, and he deserves the opportunity to change behavior.

May 25 2011 at 9:15 PM Report abuse rate up rate down Reply
Tonya Fordham

Ratings!!! How can you tell after only 2 episodes? I am a huge fan of DWTS however, I do not spend time watching the recaps from the previous week. Instead I kept getting confused about what happened to Jamie and the Food Revelution... Having 5 kids ages 7-25 years I have been doing this mothering thing a long time and believe our children and their families deserve the opportunity to be better educating in healthy eating. FEED THE BODY - FEED THE BRAIN:-D

May 16 2011 at 11:16 AM Report abuse rate up rate down Reply
Michael Smith

Jamie Olive ris misrepresenting the facts. LAUSD has some of the most healthy nutritious school meals of any district in the country. The problem is not the district its the uneducated parents. The parents hardly ever have the facts they just think they know, liek sayign the serve pizza every day when in reality it is serve donc ein two weeks. The district serves fresh fruit and vegetables every day and the kids do not eat it. The aprents pick their kid up from school buy them a happy meal, little junior goes hoem etad junk food while playing video games, when he shoudl be studying. Then mom dosen't know how to cook goes and buys fast food for dinner...loaded with salt by the way and junior never does anythign active. The parents are the problem in the LAUASD district because ths is a fact. Only about 40% of the kids graduate yet 92% of the parents think their kid should go to college. That does not add up. Parents before you try and speak up know what your talkign about and stay out of the schools ubless you are doign something productive.

May 14 2011 at 11:38 AM Report abuse rate up rate down Reply
1 reply to Michael Smith's comment

If that was the case then why didn't that adam henry of a superintandant and his royal court let the cameras in. If what you say is true then why didn't they brag about their food and let the whole world see what is . Shut the front door , we all know what's up. Put one of LA'S Investigative reporters in the house and see what the LAUSD is really hiding. By the way I do have one that graduated from College.

June 01 2011 at 11:04 PM Report abuse rate up rate down Reply
Nancy G

While L.A. school officials are looking to millions of American viewers like childish bueraucratic numpty's, quite possibly with with some ugly scandal (or even criminal activity?) to hide, on the other hand, Oliver, however nice and well-intentioned, sort of has his head up his bottom, when it comes to the real-life situations of some of these parents...and of course, the current economic crisis in California. I'm sure more than a few of these parents are either living on fixed low-incomes, or are just managing to hang on and feed their families. I live on the other end of the country, and I can say, as someone living in a big city on a fixed food stamp budget, sometimes just eating 3 meals a day, for a whole month on my fixed budget is a challenge--one that sometimes leaves me hungry at the end of the month....eating healthy...especally eating "organic" or "lean angus" beef? FORGET IT! I can buy tinned carrots for as little as 39 cents. A bag of fresh commercially grown carrots is roughly 79 cents. A bag of organic carrots is $1.39. When my food stamps run out, there isn't any more $$ for food until the next month. The local food pantry--and most free food pantries, don't offer healthy food either, they give you the bare basics to survive--Usually, lots high sodium, high-carb foods. I'm a diabetic w/ high blood pressure by the way. So, you've got X amount of food money, and no more. Once it's gone, your're done. WHICH would you choose to buy to stretch your budget? 39 cent carrots or the one's for $1.39? Oliver & the rest of the well-fed, never-have-to-worry-where-they're-next-meal-is-coming-from health nazi's just can't grasp this! I'm all for healthy school food. I had it (usually) growing up in my school. But, he needs to wake up to the fact that healthy food DOES cost more, and that some families & schools just plain don't have ANY extra $$.

May 08 2011 at 8:10 PM Report abuse rate up rate down Reply
Milner Clan!

I didn't even know this show was back on. I watched it last season but maybe that was in the summer. I only watch DVR shows. It's frustrating the way that Mr. Oliver is and has been treated by all sides in the school disricts and now by ABC.

May 06 2011 at 8:39 PM Report abuse rate up rate down Reply

So long ABC. Whoever made the decision to cave to LAUSD must have been fed and educated by that school district. I will no longer ever watch ABC. Disney, really? I didn't know you disliked children so much. So long to you also.

May 06 2011 at 1:36 PM Report abuse rate up rate down Reply
Marriage For real

Why aren't the parents in this school district being more vocal about what he's trying to acheive? Why does their own school administrator have to whisper and sneak about just to talk to Jamie. Parents look at your property tax bill and see how much of it is being paid to your school district. IT"S YOUR SCHOOL DISTRICT!!! It does NOT belong to the political kingpin wannabes. TAKE IT BACK! No one's fooled. We know they put pressure on the network. Jamie, don't give up on us. WE NEED TO FACE THE FOOD DEMONS & CONQUER THEM. The USA has the highest rate of child diabetes in the world. This junk is killing you and your children. WAKE UP!!!!!!

May 06 2011 at 11:49 AM Report abuse rate up rate down Reply

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