Rupert Murdoch Hit in Face With Pie at Parliamentary Hearing (VIDEO)

In a bizarre development in an already captivating media scandal, Rupert Murdoch was hit in the face with a shaving cream pie as he was testifying before the British Parliament's Culture Media and Sport Select Committee. The 80-year-old Murdoch was unharmed in the incident, which brought the hearing to a halt for 10 minutes.

The man who hit Murdoch with the pie has been identified as comedian and activist Jonnie Marbles. A CNN producer in the hearing room tweeted that the attacker screamed, "You're a greedy billionaire" as he hit the media mogul in the face with a pie.

As Marbles was making his move, Rupert Murdoch's wife Wendi Deng can be seen standing up from her chair and smacking Marbles with a hook as he pied her husband.

Marbles tweeted right before the incident: "It is a far better thing that I do now than I have ever done before #splat"

Check out a clip of the craziness after the jump.