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December 21, 2014

'Haven' Launching Twitter Storyline

by Chris Harnick, posted Aug 10th 2011 6:00PM
HavenSyfy's 'Haven' is going to where they claim no show has gone before: Twitter. According to Syfy, the series will launch a seven-episode storyline that will flow between the show and Twitter.

"The 'Haven' writers and producers have done an amazing job of crafting a story line that seamlessly moves between the TV show and Twitter," Craig Engler, general manager and senior vice president of Syfy Digital, said in a statement. "Although there have been simple integrations before, no one has fully and organically integrated Twitter into the fabric of the show in the way 'Haven' is doing. If you watch 'Haven' and use Twitter, you're in for a real treat."

The story, which starts Fri., Aug. 12 at 10PM ET, will see Vince (Richard Donat) and Dave (John Dunsworth) join Twitter -- their handles @VinceHaven and @DaveHaven -- and interact with @ColdInHaven, a mysterious Twitter user who knows too much about Vince, Dave and Haven. Viewers can follow the story both on the show and on Twitter with the hashtag #HavenNews. The second season finale on Fri., Sept. 30 will wrap up the story.

"Although Twitter has been featured in TV shows before, this is the first time a storyline from a television series has been fully integrated with the popular online service," Lloyd Segan, executive producer of 'Haven,' said in a statement. "The story has been created in such a way that viewers who don't follow the Twitter plot can still enjoy the show. For those that do, there will be a special meaning to events in Haven during these seven episodes."

'Haven' stars Emily Rose as Audrey Parker, an FBI agent who starts to discover Haven, Maine's many secrets. The series is based on Stephen King's 'The Colorado Kid.'

"Twitter has become the default platform for TV fans to talk, in real-time, about the shows they love," Robin Sloan, manager of media partnerships at Twitter, said in a statement. "Syfy has embraced that conversation, and now it's breaking new ground with this Haven storyline. It incorporates Twitter more deeply into the show's plot than anything we've ever seen before."

Will you follow the story on Twitter?

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Jessica Perla

Degrassi been having an ongoing twitter storyline since last year.

August 10 2011 at 10:39 PM Report abuse rate up rate down Reply
FangFan62

This is going to be awesome! The show and it's actors have an amazing fan base on Twitter. It's great to see them take advantage of it. Go Haven!

August 10 2011 at 8:31 PM Report abuse rate up rate down Reply
George Otwori

Is me or have they already ran out of ideas already, It bad enough that SyFy current lineup of scripted programing all have the similar concept of simple procedural with small towns or settings with supernatural problems. I had hopes for Haven to just as good as USA Network adaptation of The Dead zone. Yet it like so many procedurals stays away from heavy serialization, doesn't go for layers of depth, won't avoid the cliche, and no real organic character development. So right now Haven look like the poor man's "Fringe".

August 10 2011 at 7:27 PM Report abuse rate up rate down Reply
George Otwori

Is it me or does its sound like their out ideas. I really love USA networks adaptation of The dead zone. It's seem this show continue to put it self in the margins. How many SyFy shows the same small town or settings with supernatural problems. They all use the same simplistic procedural concept that you can find all over broadcast TV. They don't use heavy serialized content so they can bring in new viewers every week. Yet no real organic character development or even complex episodic plots. Haven is pretty much the poor's man Fringe.

August 10 2011 at 7:18 PM Report abuse rate up rate down Reply

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