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October 10, 2015

A.C. Nielsen, Jr. of Nielsen Ratings Fame, Dies Aged 92

by Catherine Lawson, posted Oct 5th 2011 7:30AM
A.C. Nielsen, Jr.It's been announced that Arthur Charles Nielsen, Jr. of the eponymous ratings firm, has died at the age of 92. He had been suffering from Parkinson's disease.

After serving in the Army Corps. of Engineers during World War II, Nielsen joined his father's research firm, A.C. Nielsen, in 1945. He stayed with the firm for the rest of his adult life, becoming President in 1957 and Chairman in 1975.

Nielsen ratings are now synonymous with TV ratings, thanks largely to his use of cutting-edge technology -- he had the first general-purpose computer, the Univac, built back in 1948 -- which revolutionized the nascent business of market research.

Although it was A.C. Nielsen, Sr. who invented the first TV audience measurement system in 1950, under the son's tenure the Nielsen company became an international player in market research with revenues that grew from around $4 million per year to $680 million.

In line with the company's strict retirement policy, Nielsen stepped down as Chairman in 1983 and accepted the honorary title of Chairman Emeritus. He later orchestrated the sale of the company to the Dun & Bradstreet Corporation for $1.3 billion in stock.

Nielsen lived and died in Winnetka, Ill., where he was born on April 8, 1919. He is survived by his two sons and one daughter, a brother, two sisters and seven grandchildren.

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Too bad the screwed up way they determine who is watching what didn’t die with him.

October 05 2011 at 4:17 PM Report abuse rate up rate down Reply

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