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October 8, 2015

Could We All Own Apple Television Sets Soon? Steve Jobs Planned On It

by Maggie Furlong, posted Oct 22nd 2011 2:50PM
Apple co-founder Steve Jobs, dead at age 56Not surprisingly, it looks like Steve Jobs' death was not the end of his innovations.

According to a report in the Washington Post -- who reviewed the Apple co-founder's new biography, penned by Walter Isaacson -- Jobs wanted to take Apple TV to the next level, actually creating fully integrated Apple TV sets with "the simplest user interface you can imagine."

Jobs, who passed away on Oct. 5 at the age of 56, apparently saw the company's existing Apple TV system as the first step to breaking into the home theater market.

There has been speculation about Apple's plans to launch a line of TVs for years -- it seems like a natural progression for the company, after all -- and now, with the popularity, ease and innovative technology of their latest products like the iPad, the new iPhone and Apple TV, the idea of an Apple-branded TV set is more exciting than ever.

With new TV channels added every day, the only sometimes-reliable technology of DVRs and Tivos has left many TV viewers wanting more. The traditional TV/cable box/remote control model seems antiquated when you look at the strides that Apple has made in home computing (gone are the days of bulky desktops!), mobile music players (what would we do if iPods hadn't made boomboxes obsolete?) and the like. Just imagine what they could do for television.

Here's a quote about Jobs' plans, straight from the book, courtesy of the Post:

"He very much wanted to do for television sets what he had done for computers, music players, and phones: make them simple and elegant ... 'I'd like to create an integrated television set that is completely easy to use,' [Jobs] told me. 'It would be seamlessly synced with all of your devices and with iCloud.' No longer would users have to fiddle with complex remotes for DVD players and cable channels. 'It will have the simplest user interface you could imagine. I finally cracked it.'"

No more tricky remotes, DVD players or cable channels? Your "watch list" syncing automatically, on your TV and all your mobile devices, wherever you are? Sounds like the future of TV to us.

What do you say: Would you buy an Apple TV?

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I'd love nothing more than an over-priced TV that would only allow you to connect to certain Apple Approved peripherals and stream iTunes-only content!

October 24 2011 at 12:11 PM Report abuse rate up rate down Reply

Apple TV was the only bad product that Apple made and remade.

Apple never did anything revolutionary, they just did things much much better. Tablets have existed for nearly a decade.

October 24 2011 at 1:15 AM Report abuse rate up rate down Reply

Apple will never make in the TV market with their high prices. They are asking $1000 for their 27 inch Thunderbolt monitor.

October 23 2011 at 12:45 PM Report abuse rate up rate down Reply

Hell no.

October 22 2011 at 9:04 PM Report abuse rate up rate down Reply
Scott K

No way this would have been all that great. No cable? Does he expect me to watch only what's available on iTunes/Hulu/Netflix all the time? Pay 2 bucks an episode to watch my favorite shows? Never buy a Blu Ray again? Sorry, but Jobs suffered from the same problem his cult of followers does; they drastically over-estimate his genius. The guy makes existing technology a bit easier to use and pretty. Nothing more.

October 22 2011 at 8:31 PM Report abuse rate up rate down Reply

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