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October 6, 2015

'Community' Ratings: Did the Social Media Campaigns Work?

by Laura Prudom, posted Nov 18th 2011 1:45PM
CommunityFor four days now, we've found ourselves living in the darkest timeline, following the news that NBC has yet to find a place for 'Community' on their midseason schedule. Though the Peacock insists that the cult comedy will return at some point, fans have taken to social media to register their disapproval of the scheduling snub, starting petitions and defacing their avatars with evil goatees. Even AOL TV's resident 'Community' skeptic, Mo Ryan, is on the "Save Community" bandwagon (read her open letter to NBC here).

But did all of the righteous indignation result in a ratings bump for the perennially on-the-bubble show when it aired another hilarious episode last night?

Kind of ...

The comedy rose a tenth of a point to a 1.6 rating in adults 18-49, with 3.63 million viewers. Comparatively, 'Parks and Recreation' was up 11 percent to a 2.0 rating straight after. Fans -- and dubious NBC executives -- were likely hoping for a much bigger bump, given the increased critical support the show has seen in the past few days, but apparently none of those loyal viewers are in possession of Nielsen boxes. There's still some hope that the show will be adjusted up once Live+7 DVR numbers come in, but the news is a little disheartening.

NBC's other comedies slid too, with 'The Office' matching a season-low rating of 2.9 (5.5 million), and 'Whitney' slipping 10 percent to a series low of 1.9 in adults 18-49 (4.1 million). The recently-cancelled 'Prime Suspect' fell 15 percent to a 1.1 adults rating (4.4 million), equal with its series low.

Elsewhere on the schedule, Fox's 'Bones' ranked as the night's top drama with 8.8 million viewers and a 2.8 share, while CBS dominated the night overall in the demo for the first time this season, with 'The Big Bang Theory' scoring a 5.2 rating and 14.8 million viewers, 'Rules of Engagement' steady with 3.6 (11 million), 'Person of Interest' slipping just a touch with a 2.6 (11.6 million), and 'The Mentalist' dropping 14 percent to tie its season low of 2.5 in the demo, even as it dominated in total viewers (12.1 million). Check out TV By the Numbers for more.

Do you think 'Community' is in danger?

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The thought process of network heads amazes me sometimes. Community is the perfect show to put up against Big Bang Theory. Its quirkiness has drawn the loyalty of die hard fans who wouldn't dream of missing it. It's a viewership you can take to advertisers and show them the merits of reaching that audience.
But no. The suits at the network are still determined to find a show for that time slot that can steal viewers away from the number one comedy on television.

November 21 2011 at 10:41 AM Report abuse -1 rate up rate down Reply

I love Community, but Thursday's episode was terrible. The show is best when in micro focuses on the relationships in the study group, not going wild with whatever the heck that was.

November 19 2011 at 12:10 PM Report abuse rate up rate down Reply

I hope that for NBC's sake that their development slate for next year is strong.

Currently the only Thursday night comedy that's all but a lock to return is Parks & Recreation. And 30 Rock if they give Alec Baldwin a big payday.

The Office experiment is so/so (not a complete failure and still has potential to rebound) and Whitney is a flop. They have given a huge vote of confidence to Up All Night by moving it to Thursdays.

However, with this campaign to "save" Community, I can see it being renewed for one final season with syndication in mind.

November 18 2011 at 8:15 PM Report abuse rate up rate down Reply

Can someone please explain how NBC can keep a horribly low rated show on the air? No matter how excellent the show is creatively, if no one is watching, the network has got to cut it loose. NBC has given it three seasons and it hasn't budged. NBC gave Chuck five seasons and look where it's gotten them. You can not expect NBC to keep airing a show that has no benefits. If you want NBC (and Sony) to keep the show on the air, why not have the fans help pay for it themselves.

November 18 2011 at 6:11 PM Report abuse +1 rate up rate down Reply

disregard I thought Bello won when she was just nominated.

November 18 2011 at 3:02 PM Report abuse rate up rate down Reply

Of course it is in danger the executives at NBC are absolute morons. Last night was a stellar episode and was exemplary as to what Community is. What other comedy in the history of comedies could make Conrad's Heart of Darkness both funny and a great show of acting by the cast. Kudos to Jim Rash for a stellar performance and to Joel McHale and Alison Brie who did amazing jobs as well. It solidified my belief that Community is one of the best shows on TV right now. But again, the NBC execs are idiots so the chances of them canceling it are probably pretty good.

Only NBC could do what they did this week. They bench Community which again is a top notch show. They Cancel Prime Suspect of which I think they had their best episode last night and if they kept with it Maria Bello in a year or two would have added an Emmy to her two Golden Globes. And in the same week they say they want to bring back the Munsters. THE FREAKING MUNSTERS! But not in a sitcom, not these asshats they want to make it an hour episodic. So my thoughts immediately go to they are going to try to cash in on the tween crowd and make it resemble twilight and the vampire diaries and the rest of the CW supernatural teen series (minus actual Supernatural) and it will suck beyond the telling of it. Just like Wonder Woman apparently did.

However, I say this could be god for the shows. After all NBC stupidly cancelled Southland and that found new life on TNT and is one of the best cop shows ever brought to the small screen. I think that TNT could pick Prime Suspect up and it would flourish and actually be more than just the camp that is Rizzoli and Isles. Or AMC could pick it up go a little darker and replace the horrendously awful The Killing. And NBC could be picked up by USA which I think would be a perfect fit, since they make quality shows or FX or Comedy Central. NBC doesn't deserve these shows

November 18 2011 at 3:01 PM Report abuse rate up rate down Reply

The Office is barely watchable now, With its low ratings and the departure of Steve Carell, ot's time to retire it after this season. The show got one of the best dramatic actors in James Spader and he is being under utilized.

November 18 2011 at 2:58 PM Report abuse rate up rate down Reply

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