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NBC Gives 'Grimm' a Full Season and a New Night

by Catherine Lawson, posted Nov 22nd 2011 7:45AM
Well, we were right: The ax-wielders over at NBC have decided to give fledgling drama 'Grimm' time to find its feet and develop an audience. 'Entertainment Weekly' reports that the network has placed a full series order, making 'Grimm' the only new NBC hour-long series to get a "back nine" episode order this fall.

NBC President, Robert Greenblatt, said "We are very pleased to be making a full-season commitment for 'Grimm.' This series is turning the traditional procedural drama on its head and is attracting a loyal following for us on Friday nights. We love where it's going creatively and we're excited to deliver more episodes to our audience."

So far, so good, but if the series is doing so well on Fridays, why is NBC moving it -- albeit temporarily -- to Thursday? The answer lies partly in the rather large 'Prime Suspect'-sized hole in the Thursday schedule.

Although 'Prime Suspect' has not been officially cancelled (yet), the new procedural was conspicuously absent from NBC's midseason schedule and last week the network announced that it was shutting down production on the series. New drama 'The Firm' has taken over 'Prime Suspect's 10PM ET Thursday slot, but will vacate it on December 8 in order to give 'Grimm' a shot at the big leagues.

A new episode of 'Grimm' will also air the following night, in its usual 9PM ET Friday slot. 'Grimm' has been trouncing 'Fringe' in the Friday night ratings, which is admittedly not that hard to do this season after the Fox drama's numbers have been holding steady at an all-time series low for the last few weeks.

However, the fairytale-inspired procedural has pulled in an average of 6.9 million viewers and a respectable 2.3 rating/7 share in the coveted adults aged 18-49 demographic. In fact, it's even started challenging 'CSI: New York,' which airs at the same time on CBS. Given that NBC's once-promising midseason drama 'Awake' is reportedly in deep trouble, a respectable outing for 'Grimm' on a Thursday night could possibly herald a fulltime move.

'Grimm' airs Fridays, 9PM ET on NBC.

Follow Catherine on Twitter: @TVClaw.


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Peggy

"Grimm" is the best new show I've seen in years. Keep going with it

March 18 2012 at 4:40 PM Report abuse rate up rate down Reply
Jeff

Great show. I have never tuned into Friday night television until now. Great plot lines and characters. I hope they renew it for another season

March 02 2012 at 10:15 PM Report abuse rate up rate down Reply
batehflgatorfan

I LOVE THIS SHOW it does a great job showing the true dark side the Grimm brothers fairy tales. i can't wait to seee more

December 07 2011 at 3:30 PM Report abuse rate up rate down Reply
xcalboy

Great somebody at NBC did something right, Give the show a chance to grow rather than kill it after a few episodes like all networks have been doing. Its the only show I watch on that network. Not sure about the move. Hope its temporary and they move it back to Friday.

November 22 2011 at 9:28 PM Report abuse rate up rate down Reply
grndmaone

I love Grimm but moving it to Thurs nite is not a good move because there are already programs people watch. And taking prime suspect off (maybe) is not fair to them, its a great show. I agree with Lynn, and Saltine.

November 22 2011 at 2:15 PM Report abuse +1 rate up rate down Reply
Lynne

I think thursday will hurt this show.

November 22 2011 at 1:02 PM Report abuse +1 rate up rate down Reply
Saltine

NBC is just set on killing shows. They're jumping the gun on Prime Suspect, not giving it time to develop. And then they want to move a show thriving on Friday to Thursday. They'll end up killing both........

November 22 2011 at 12:02 PM Report abuse +2 rate up rate down Reply
tcminnie

I'm sorry to see Prime Suspect go...I think it was really starting to hit its stride. But I'm glad NBC is putting something good in its place. Grimm is a great show!

November 22 2011 at 8:31 AM Report abuse +1 rate up rate down Reply

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