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April 24, 2014

Commercials

Jon Hamm, Elisabeth Moss Hawk Mercedes-Benz, Excedrin (VIDEO)

by Jane Boursaw, posted Apr 29th 2010 11:31AM
Jon Hamm, Elisabeth Moss, Mad MenIt wouldn't surprise me if most of the actors on 'Mad Men' ended up in commercials at some point. It's a show about advertising, so you sort of associate them with ads and commercials.

At least two 'Mad Men' actors, Jon Hamm and Elisabeth Moss, are featured in commercials circulating right now. Hamm is the new voice for Mercedes-Benz, taking the baton from Richard Thomas (John-Boy on 'The Waltons'), who served as the car company's voice-over talent for the past four years.

In a Media Decoder story, Stephen Cannon, vice-president for marketing at Mercedes-Benz USA in Montvale, N.J., calls the new campaign "a nice re-fresh of our voice," adding that Hamm has "a terrific, very resonant voice with a lot of gravitas to it." He also notes that Hamm will help Mercedes-Benz "reach out to a younger, more vibrant audience."

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The NBA Playoffs Tip-Off with Timberlake and Foxx

by Allison Waldman, posted Apr 17th 2010 8:21PM
jamie_foxx_justin_timberlake_nbaThe post-season has arrived for the National Basketball Association. The NBA Playoffs are upon us, starting today on ABC and ESPN, and tomorrow night on TNT, and that means the networks are shifting into overdrive to present all the games, all the action, and -- especially -- all the stars to the viewing public. Shaq, Kobe, LeBron, Dwayne, Dirk, Rajon ... if you're a fan, you don't need the last names. That's how big the star power is for NBA elite players.

It's perhaps even bigger than the NFL or any other major league. And that's one reason why the NBA is not the number one sport in America, but it is the number one marketed sport. That's a point illustrated in the new promo for the TNT broadcasts featuring music and movie stars Jamie Foxx and Justin Timberlake extolling the virtues of the NBA playoffs.

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Almost Everyone in Those Verizon Commercials is a Jerk

by Bob Sassone, posted Apr 14th 2010 7:07PM
VerizonI say almost everyone, because you know who isn't a jerk in the ads? The cable guy!

As I've mentioned here before, the Verizon commercials irritate me. FiOS is great, if you're still using cable TV you're practically a Luddite, yadda, yadda, yadda. But why does the FiOS guy have to be such an annoying jerk?

The cable (Comcast really, as we've now seen in the most recent ads) guy is always trying to talk to the FiOS guy about anything else and all Mr. FiOS can talk about is how great FiOS is, how much faster it is, how everyone loves it, how many J.D. Power awards it has won -- as if tech guy would have one of those in his apartment. While the Comcast guy is also trying to prove how good cable is, you get the feeling he's just trying to get by, not shove cable down everyone's throat.

Here's the latest ad. You tell me what's so irritating about it.

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Why Nike Deserves Cursing For Its Tiger Woods Ad

by Danny Gallagher, posted Apr 9th 2010 4:03PM
Nike's Tiger Woods adThe Tiger Woods story has become a beast that cannot be fed, no matter how many bloody human entrails you stuff in its perpetually open maw.

Tiger's never-ending reach for forgiveness and redemption has been more thoroughly covered than my late grandmother's living room couch. It's turned the news into a supermarket tabloid. It's turned 'SportsCenter' into a Lifetime made-for-TV movie.

And now, with Nike's new Tiger ad, it's turned commercials, my one measly break from this love-to-hate lovefest, into another creepy, lurid, sex-soaked look at a superstar's human indiscretions.

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Why Nike Deserves Kudos For Its Tiger Ad

by Joel Keller, posted Apr 8th 2010 2:08PM
Nike is kind of like the Microsoft of the athletic world; often derided and criticized, but wildly successful for reasons no one wants to acknowledge. For instance, I constantly keep buying Nike basketball shoes, even though I know that they're too narrow for my clodhopper feet, because they just look so damned cool.

One of the things they've been able to do so well is put together compelling advertising. And, after the Tiger Woods mess spilled all over the media landscape, there was likely a large segment of those watchers who were wondering what Woods' largest sponsor would do to address the mess. Would they meet it head on or try to avoid the issue?

Well, the met it head on, and in the best way possible. Here is the new Nike ad with Woods, debuting during last night ahead of the Masters:


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'Modern Family' Was One Long iPad Commercial Last Night

by Joel Keller, posted Apr 1st 2010 7:08PM
Julie Bowen holds a friggin' iPad on 'Modern Family'We live in a TiVo world, and its impact has been spilling out all over our favorite shows in the form of product placement. The judges on 'American Idol' drink out of huge Coke or Vitamin Water cups. The chefs on 'Top Chef' use Calphalon equipment, as all the logo close-ups tell us. The folks at the Buy More on 'Chuck' really love their Subway sandwiches.

We get it. It's the way of the TV world these days, as someone's got to the pay the freight in a world where you can zap a commercial by pushing a button.

But, when entire stories on shows play out like an ad for a product, then things have gone too far. Unfortunately, my favorite new show, 'Modern Family,' took things that step too far last night with their iPad-themed plot. It felt like one long Apple commercial. Never mind that the episode aired just in time for the device's release on Saturday; the iPad drove the plot rather than the plot necessitating the use of an iPad. And that's where the producers crossed the line.

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An Open Letter to the People Who Hate Ronald McDonald

by Bob Sassone, posted Apr 1st 2010 2:35PM
Ronald McDonaldDear Corporate Accountability International,

First, congratulations on the awesome name for your organization. I think you might have just created a new show for CBS. 'CAI: Boston.' From the creators of CSI. A team of social do-gooders investigate corporations and try to stop evil advertising mascots from taking over the world. New this fall!

I picture Tim Daly and Jennifer Garner in the roles (if they're not available, maybe Dean Cain and Katee Sackhoff?).

I have to tell you though, I'm not at all happy about your attempt to get McDonald's to drop Ronald McDonald from their TV commercials and other ads.

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2010 Folgers Ad Sounds Like It Was Made In 1962

by Joel Keller, posted Mar 30th 2010 2:23PM
Late last week, I talked about how, even as a guy, I know that ads for women's hygiene products are silly. Now, I'm going to talk about an advertiser that hasn't been very fair to the fairer sex for decades: Folgers.

We've written about the supermarket coffee brand's saccharine-sweet advertising before. But one thing we haven't explored with their "playing to middle America" series of ads is how poorly women come off in most of them.

Take this ad that debuted late in 2009 and has been airing incessantly ever since:



At first, it looks like a sweet and kind of old-fashioned spot, with a well-meaning if slightly over-protective dad telling his little girl that her new fiance went to him for his blessing to take her hand in marriage. But one line in the ad drives me batty: After the dad says to his daughter that she was out late the night before, she holds out the ring and says "well, you're not gonna have to worry about that anymore."

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Kotex's New Tampon Ads Make Fun Of Their Old Tampon Ads

by Joel Keller, posted Mar 26th 2010 5:01PM
Even though I'm a guy, I know that there is something odd about most feminine hygiene ads. Just like everyone else, I took those health classes where the gym teachers struggled to explain our reproductive systems to us, so I have a good idea what happens when a woman's "time of the month" comes around.

So why do ads for maxi-pads and tampons always sugarcoat this process? That time of the month for most women seems to be one of great discomfort and, for some, downright pain. Then why do ads show women romping in fields, peacefully coexisting with nature while wearing white? And why do still other ads show how well their products worked by spilling blue liquid all over them?

Kotex was wondering the same thing. The ads for their new line of products agree that the old ads were pretty friggin' ridiculous. Here's one that makes fun of the "communing with nature" and "blue liquid" concepts:

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Seth MacFarlane Does an Animated "Priceline Negotiator!" Ad

by Bob Sassone, posted Mar 22nd 2010 4:04PM
As you can tell from Jason's weekly Sundays with Seth wrap-ups, Seth MacFarlane is taking over the media. He's even doing animated ads. Here's one for Priceline that features William Shatner fighting William Shatner.

Personally I think the live-action Priceline ads are funnier (live-action Shatner is funnier than cartoon voice Shatner - besides, the live action ads are cartoonish already), but the little comedy short that follows is amusing (probably because I love dogs).

[via AdFreak]

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Kia and CBS Sued For Ripping Off Song in Super Bowl Ad

by Bob Sassone, posted Mar 15th 2010 2:00PM
CBSI really didn't think we'd still be talking about the Super Bowl commercials more than a month after the game ended, but we are. It seems that every other company that had an ad during the game is being sued in one way or another. The latest defendants are Kia and CBS, who televised the game.

The Hollywood Reporter reports that the two companies (and a few others, including the NFL and the ad agency) are being sued by Drive-In Music Company, who says that the song used in the Kia ad (the one with Muno from 'Yo Gabba Gabba') is very similar to a song by Dyke and the Blazers that they own called "Let A Woman Be A Woman." This commercial is still being shown a lot.

After the jump, the two songs. You be the judge.

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CBS Gives Dockers Free Ads for Super Bowl Underwear Screw-Up

by Bob Sassone, posted Mar 8th 2010 10:30AM
CBS logoRemember when CBS ran two Super Bowl commercials in a row that featured guys running around in their underwear? I mentioned it in my picks for the worst Super Bowl ads, and now CBS is actually apologizing for it (and that's not all).

The network is going to give Dockers three free commercials during the NCAA March Madness basketball tournament coming up this month. The Dockers ad ran first before another men-in-shorts commercial for CareerBuilder, so they're the ones that will get the free spots.

This is rather odd, and I wonder if it will set an unwanted precedent when it comes to what advertisers can expect/want. So what if the ads were similar in content? It's not like Dockers and CareerBuilder are Coke and Pepsi and they ran ads next to each other. Maybe CBS should give viewers something for free for having to endure the commercials. I'd like a 'Late Show' mug.

[via Mediabistro]

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'SNL's' Presidential Reunion Video Hits Funny or Die

by Danny Gallagher, posted Mar 4th 2010 8:45PM
Nearly 30 years of one of American television's most storied and beloved traditions (i.e. portraying our presidents as moronic simpletons whose inability to tie their own shoes could send the country to Defcon 3) came to a glorious fountain of awesomeness at Funnyordie.com.

The website premiered a new public service announcement on federal finance laws directed by Ron Howard in the form of a very funny "Presidential Reunion" sketch that features the likes of Will Ferrell, Darrell Hammond, Dana Carvey, Dan Aykroyd and even Chevy Chase reviving their classic impressions of former presidents including (respectively) George W. Bush, Bill Clinton, George Bush Sr., Jimmy Carter and (the most hilarious in my opinion) Gerald Ford who come together to help the beleaguered Barack Obama, played by Fred Armisen. Jim Carrey also stepped in the room to play Ronald Reagan probably because Randy Quaid is nuttier than a Payday bar these days.

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Jon Hamm Gets New Gig with Mercedes

by Danny Gallagher, posted Mar 3rd 2010 8:29PM
Don't you just love it when life sort of imitates art?

Jon Hamm, who plays the chain smoking Don Draper on TV's 'Mad Men,' has been hired by Mercedes Benz as a pitchman for their car commercials, which will premiere during the Academy Awards.

This means, of course, that Mr. Hamm will replace actor Richard Thomas who has done the voiceover for Mercedes' car commercials for the last four years. Good night Jon-Boy.

The company's marketing VP Stephen Cannon called Hamm "a hot actor." That must have been one awkward audition.

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That Verizon Commercial Sounds (And Looks) Familiar

by Bob Sassone, posted Mar 3rd 2010 1:32PM
You don't often see a company using the theme song to another commercial for the theme song in their commercial, but that's what Verizon is doing in this spot. It's the jingle from old Big Red gum commercials. I think it was used in the '80s and maybe into the '90s, but it's funny to see it used for a completely different product.

After the jump, the original (yes, that's Peter Billingsley). It's funny how they didn't just grab the theme song they reproduced scenes from the original spot (though I bet a lot of people wouldn't even had remembered those scenes in the old ad without seeing it again).

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