Is it really a big surprise that television advertising isn't as effective as it used to be? As TV watchers -- okay, we're uber-watchers -- we know that with DVRs and TiVos we're zooming through ads, or we're channel surfing in between segments of our favorite shows, or renting/buying content in formats that allow us to avoid commercials altogether. Now, according to the Association of National Advertisers and Forrester Research's TV & Technology Survey, we learn that six out of 10 marketers believe that TV advertising has become less effective in the past two years. And it's getting worse.

(S01E03) "I could do a lot worse." - Madeleine about Wendy being her mother.

Indeed, Madeleine could do a lot worse. Wendy may not be a model mother but she is human and tries to make ends meet as best as she can. This week we saw more of how a scandalous book can affect someone and the control damage needed to smooth things over. Good thing that Wendy has a very good friend who is not afraid to play dirty!

(S01E02) "Tsunami for bad mommy." - Janice after seeing a picture of Wendy crying because of the book.

After watching the Lipstick Jungle pilot last week, some of TV Squad readers commented on the fact that the series was not true to the book and that it was not light enough. One commenter even said that it left an ABC romantic TV movie aftertaste in her mouth. Other people thought it was good but not fantastic and that the actresses gave fair performances. Not having read the book, I cannot compare. The pilot didn't wow me but was interesting enough to have me turn up for more this week. However, "Nothing Sacred" was a let down and, if it had not been for the fact I had to write this review, I think I would have switched channels to watch Eli Stone live instead of tomorrow morning.

I don't know what I was expecting exactly this week. But it wasn't what I was offered by the NBC series.

(S01E01) Earlier today, I gave you a take on what I thought NBC's new dramedy Lipstick Jungle was like. The series, based on a novel penned by Sex and the City author Candace Bushnell, premiered with a slightly revamped pilot and a whole lot of promos for Maybelline.

I won't rehash what I said in my early look post since there weren't enough changes between the two versions of the pilot. The main change is the recast of Wendy's husband (Paul Blackthorne took over the role held by Christopher Wiehl); a good move if you ask me. Wiehl's performance in the pilot wasn't believable and strong enough. Blackthorne is more fitting in the role and will bring in a nice flavor to the show thanks to his English background.

Are you in need for a TV series that may fill the void left by the departure years ago of the Sex and the City ladies and Cashmere Mafia ain't working for you? You may be interested to know that Brooke Shields, Kim Raver and Lindsay Price return to the small screen this week in the new NBC dramedy Lipstick Jungle, based on a novel penned by SatC author, Candace Bushnell.