Press Kits Unwrapped
For the sake of full disclosure, let me mention that our editor-in-chief Joel had the package first because he desperately needed to watch the premiere the moment he got it (as someone who is anticipating the series, I understand completely). The package was opened and re-packaged by the time it got to me. That being said, it still didn't look anywhere near as cool as the 24 press kit that Jonathan reviewed. It did have one or two saving graces, though.
As if you haven't heard it enough from all of us here at TV Squad, one of the best perks by far of the TV critic biz is getting to see episodes before they air. DVD screeners are always pouring into the TV Squad HQ for just about everything - usually all the shows nobody wants to, or ever will, watch.
But when one of the big ones comes in the mail, it's always exciting. Especially since the networks typically go all out when it comes to the press kits for those trademark shows. These are always more than just a DVD. Sometimes the extra bonuses are good and sometimes they're bad - I still have no use for my incredibly dull Prison Break pocket knife.
Even still, whether the press kits are loaded with junk or not, it's a thrill to open them up. Last week, I found an interesting package on my doorstep. Take a look after the jump for pictures of what I found inside.
When I got a knock on the door yesterday morning from the FedEx guy, I got all excited because I thought it was a pair of Cubs tickets that I bought for an upcoming trip I'm taking to Chicago. But when I looked down, I saw a black box. When I turned it over, the box had the label you see above. It's a press kit for TNT's returning hit The Closer, and it shows star Kyra Segdgwick guiltily nibbling on a bunch of cookies. The tag line on the label is "Everyone has something to confess..." Hmm. Interesting. Obviously this label held some strong clues as to what I would find in the box. So I cut the sealing tape, opened it up, and found what I suspected would be in the package...
This week brought us the So You Think You Can Dance press kit, complete with Bjorn Borg terry headband, long thin sweat-mopping towel (or perfect for rat-tailing), and plastic water bottle, most likely loaded with phthalates and Bisphenol-A.
As you can see, my son was very excited to dress up and pose for this picture. He found the branded products enchanting, irresistible, even super-cool. So there may be something to this whole promotional press kit deal. Heck, they caught the attention of a three-year-old.
When we explained to Owen what break dancing is, he was jumping out of his skin excited to see So You Think You Can Dance. It premieres on Thursday, May 22 at 8 PM ET on Fox, and you know we'll be DVR-ing that for our little Nick Lazzarini-to-be.
Last week the TV Squad offices received a "mysterious" key in an envelope (it would have been more mysterious had the other side of the key not said 'The Sarah Connor Chronicles' on it). Along with the key was a note from ... John Connor (dun dun duuuun!), telling us to be on the lookout for another package. Wow, could the key, like, maybe open whatever he's sending?
This week we got the next package. Surprise! It's a safety deposit box (actually I was surprised, as I was expecting a car). And in case we didn't keep that all-important key sent last week, John was nice enough to tape another key to the top of the box. Apparently Terminators are afraid of keys.
Sometimes the Squadders have enjoyed the press kits that have come to us; our dearly departed colleague Adam Finley always had a grand time finding interesting uses for the "swag" (I hate that term) that he has gotten from the networks. But sometimes, things come in that just stand on their own and end up in a proud place on a Squadder's desk.
Case in point is a promotional item CBS sent to us to promote How I Met Your Mother: a talking Barney bobblehead. Audio is after the jump.
You thought we were done with press kit reviews, didn't you? No sir, not in the new television world of hundreds of channels and year-round original programming. As winter approaches you may see more reviews as the fall season makes way for the mid-season premieres. Just fair warning to you all.
A note to the people who put together these press kits: if you want to woo me, fill the kit with lots and lots of candy. I don't care if it has anything to do with the television program you're promoting or not. I want lots of damn chocolate, and I want it now. As you can see in the picture above, this press kit for the upcoming "Treehouse of Horror" episode of The Simpsons was stuffed with mini candy bars, Blow Pops and peanuts, all of which I scarfed down fairly quickly, growling under my breath like a starving dog protecting his food bowl.
FOX's animation-heavy Sunday lineup kicks off this Sunday starting with The Simpsons at 8, American Dad at 8:30, Family Guy at 9, and The War at Home at 9:30. That doesn't matter though, because we're not going to talk about those shows right now. Instead, let's dive into the nifty press pack FOX sent out to promote their returning Sunday shows. After the jump you'll see pictures of me enjoying all the cool free stuff. Please be aware that I suffer from a rare skin condition, and I'm only twenty-two inches tall. Okay, let's tear into this kit:
As the fall television season draws ever closer, we continue to receive press kits from the networks. This time around it's for FOX's new comedy Happy Hour, which premieres on Thursday, September 7th at 8:30. This particular kit lacks a little in one aspect, while it shines in the other. Let's take a look, shall we . . .
Even though FOX's Bones isn't a new show (its second season premiere airs this Wednesday at 8:00) I was expecting a bit more from the press kit. I mean the kit for FOX's Prison Break, which is also into its second season, came with a hooded sweatshirt and faux-newspaper detailing the characters and plot of the show. The least I expected from the Bones kit was maybe a mini-mangled body to put on my mantle, or a small reproduction of the holo-tank they use for their investigations. Alas, all I got was what you see in this picture . . . not even a folder or envelope for the materials!
Well, at least the show is good. Let's take a quick (and I mean QUICK) look at the paltry amount of material that this press kit provided.
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