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August 29, 2014

Super Bowl

TV's Top 5!: Mother Nature watches the Super Bowl

by Elizabeth Chan, posted Feb 5th 2007 2:27PM

Prince bringing on the Purple Rain Is Prince God? Did he have a deal with Mother Nature or something? Does CBS have that much money to be able to be able to influence meteorology?

Obviously the only explanation of the situation is that Mother Nature loves Prince and watches The Super Bowl. She was hell bent on not making the Kevin Federline the top news of the Super Bowl, and wanted to provide her man Prince with some ethereal stage props.

How many of you were wondering if he would even play "Purple Rain?" How many of you even doubted it after he played his crazy rendition of the Foo Fighters' "Best of You?"

How many of you were still holding onto hope he would play "1999?" I was pretty pleased with his performance and less impressed with his random and particularly unattractive dancers.

But forgive me Mother Nature if you should strike me with lightning for actually liking...

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TiVo's top 10 Super Bowl Commercials

by Brad Linder, posted Feb 5th 2007 10:39AM
Doritos commercialTiVo's released a top 10 list showing the commercials that TiVo owners watched the most during the Super Bowl. The list includes two Doritos commercials that were produced as user-generated videos in a Frito-Lay/Yahoo Video contest, and a Chevrolet Ad produced by 19-year old University of Wisconsin Student Katie Crabb as part of a similar contest.

The complete list is after the jump.

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T-Mobile: Duane Wade vs Charles Barkley

by Ryan Carter, posted Feb 4th 2007 11:32PM

Duane Wade is the new hotness, and we all know it. Charles Barkley however thinks he is still the junk after so many years. If only he knew he was actually old and busted. I guess waitresses have a way of letting you know. Duane offers to have Barkley in his fave five (from T-Mobile) and Barkley just thinks he's being a young kid who thinks he's all that, when really it is the way other around.

The waitress asks if Barkley is Wade's dad, which doesn't make Charles all that happy. This ad made me laugh. It seems that someone is always getting the better of Barkley in some fashion, even all the way back to an ad I saw when Charles complains "he broke my coffee cup." At least he is still making money doing ads.

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NFL: "It's hard to say goodbye"

by Brett Love, posted Feb 4th 2007 10:30PM

This was the spot from the NFL Superad contest. Gino Bona, from Portsmouth, N.H. won the contest after making his pitch to make the fans the stars of the ad. You can get more background on Gino and what led to the spot at the NFL.com page.

As far as the ad itself goes. It was solid. Kudos to Gino for a job well done. I liked all the scenes with the fans, but what really sold it was the end. After flashing "It's hard to say goodbye" on the screen they cut to Bret Favre. Then they flash, "for some, it's even harder." That's a nice tie-in to the fact that every year it becomes a major question whether or not Favre will return. Good stuff.

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Snapple: "EGCG"

by Brett Love, posted Feb 4th 2007 10:20PM

A fun entry from the folks at Snapple. I'm a Peach Iced Tea fan myself, but I'd be willing to give the Green Tea with EGCG a try. So, the commercial is a success. I like the photography with the temple high atop the mountain and the dullard seeking out the wisdom of the master is a joke that never gets old.

You could see that ending coming, because why wouldn't it be on the bottle, but I like the little bit on the end where he repeated "It's on the back of the bottle." in a mocking tone as he made his way back down the mountain. Not a showstopper, but fun.

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CareerBuilder.com: "Performance Evaluation"

by Brett Love, posted Feb 4th 2007 10:11PM

Another installment from CareerBuilder's jungle office, and this one improves on the training seminar bit. The guy walking on hot coals and chanting "I will improve my pie charts" was hilarious. Give them an extra point for the knock-out receptionist too. It's late in the game, and we need those kind of details.

The wedgie as positive feedback, the falling guy screaming "I'll be a team playerrrrrrrrr", and the kicker line from the receptionist, "Mr. Watts will see you now. Please remove your shirt." were all very well done. As was the reaction from the nervous employee about to be evaluated. Still not up to working with chimps, but getting closer.

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E-Trade: "One finger"

by Brett Love, posted Feb 4th 2007 10:03PM

This was a clever ad. I liked the quick list in the opening of things you can do with one finger. Amuse a baby, prove your sobriety, identify a murderer, and get to know your doctor were all very funny. And well shot too, with great camera angles.

It also worked in that while I was wondering what this is for, they hammered it home in the end with a big logo right there on the screen. It all wrapped up nicely with the "tell your expensive broker where to go" punchline at the end. It falls short of the Fed-Ex ground "Turkey neck" spot, but it's a well done ad.

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Budweiser: "Jay-Z and Don Shula"

by Brett Love, posted Feb 4th 2007 9:54PM

I really liked this commercial. Jay-Z and Don Shula are playing what I like to think of as Madden 2015. The animation for the game on the table was very cool, and they get extra points for pairing these two up. That's a nice bit of casting, especially given that the Superbowl is in Miami this year.

I'm a little disappointed with the outcome of the game. Come on, Jay-Z's cool and all, but this is Don Shula. 1972. Undefeated. Etc. He can't lose to Jay-Z. The gorgeous model that cost him the game by blowing his field goal back was a nice touch though.

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Izod: "Adventure"

by Brett Love, posted Feb 4th 2007 9:47PM

I suppose my penchant for thrift store t-shirts with odd logos puts me out of the Izod target market. Maybe that's why I got all the way through this commercial having no idea what it was advertising. I actually thought it was going to be a Nike ad, what with the golfer, and the Tiger-esque red.

It was a pretty slick ad with some gorgeous photography, but suffers from only working for people already familiar with the brand. Some kind of a tag line at the end. "Izod, sportswear for men" or some such, would have gone a long way. You can't expect everyone watching to go google your company to find out what it is you do.

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HP: "The computer is personal again"

by Brett Love, posted Feb 4th 2007 9:39PM

Et tu HP? Ya know, I just don't get the fascination with American Chopper. It's an ok show, but it has fallen into the Gilligan's Island trap long ago. You know, the joke about Gilligan's Island? "Did you ever see the one where they almost got off the island, but then they didn't?"

Well.... did you ever see the American Chopper where they almost ran out of time and then Paul and Paul Jr. had a fight? It's repetitive, and the bikes are too similar to keep me coming back to watch the show. For some reason though, companies all over the place want to be associated with them. Good for them on taking advantage of it. Their presence kind of killed this one for me, but it was a well done spot otherwise. Nice animation, and it gets the HP name out there to what must be an audience that I just don't comprehend.

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Honda: "CR-V"

by Brett Love, posted Feb 4th 2007 9:30PM

As far as car ads go, I think this one fell well short of GM's "Robot Nightmare." Of course, that one wasn't selling a particular model, but the end game is still the same, sell cars. It's not that it's a bad commercial. It does showcase the car, and the bit with flying through the car to show how silent it is was a nice touch.

At the end of the day though, this is the Superbowl. Considering the cost for the ad, it needs to be something special. That commercial looks good during a rerun of Charmed on TNT. Here, on the big stage, it only stands out as being decidedly below par.

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Budweiser: "Crabs"

by Brett Love, posted Feb 4th 2007 9:25PM

In the tradition of the frogs, and the lizards, we have the crabs. We didn't get the usual punchline that we expect from these ads, but it was still good. There is some really nice CGI going on there with the crabs stealing the cooler of Bud and then worshiping it. The mimicking of the motions the cooler makes as it settles was cute.

Budweiser is just solid. They aren't all home runs, but they are always enjoyable. I'd be up for seeing them develop a couple of the crabs into characters for a future series of spots. There's got to be a sand in the crack joke just waiting to be unleashed, right?

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Bud Light: "Hitch Hiker"

by Bob Sassone, posted Feb 4th 2007 9:22PM

I think all of these Bud ads are trying to push across one major point: if beer is involved, men don't make very good decisions.

I'm offended by this notion. Except when it comes to women, of course. We've all been there, right guys? But to say that a man driving along a spooky dark road with his girlfriend would pick up a scraggly hitch hiker carrying an axe just because he's also carrying a case of Bud Light...that's stretching it. Why is he carrying a case of Bud Light? Where did he get it? Did he take it when he killed a bunch of people at a party? And like I said earlier, this is Bud Light we're talking about.

You just know he's going to pick up the guy with the chainsaw at the end too, and then they'll be in trouble. Or maybe he'll fight the other hitch hiker, a la Freddy vs. Jason.

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FedEx: "Not What It Seems"

by Bob Sassone, posted Feb 4th 2007 9:20PM

Workers in an office are around a conference table talking about whether or not they should switch to FedEx Ground because the name implies it might not be as fast because of the word "ground." Everyone has a name that mirrors what they do (Bob bobs his head, Eileen leans, Joy is joyful, Harry is hairy, etc.). This has one of my favorite exchanges of the night:

"We all agree that FedEx Ground is fast, despite the name 'ground.' "

"Well said Mr. Turkeyneck."

The best FedEx ad of the night, and definitely in the top 10 so far.

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