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October 8, 2015

Super Bowl

Emerald Nuts: "Robert Goulet"

by Bob Sassone, posted Feb 4th 2007 9:12PM

I've often had days like this, when everything seems to go wrong with the work I'm doing. But with me it's usually Engelbert Humperdinck that's causing all the problems.

This ad is surreal, and funny. You lack energy in the afternoon at your office, and that's when singer Robert Goulet comes in and messes things up: screws up your office, knocks things over, causes havoc. The only way to get rid of him is to eat a handful of Emerald Nuts and you'll get your energy back. Until tomorrow, when Goulet returns.

One of the better ads, I think. Emerald always does something off-kilter with their commercials and this one is no exception. I like when they use older celebs like this. Humperdinck's next.

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Revlon: "Not Fade Away"

by Bob Sassone, posted Feb 4th 2007 9:08PM

So musician Sheryl Crow has agreed to use Revlon products on her new world tour, and they follow her around from city to city to see how the makeup and hair products are holding up. Uh...yeah, OK.

My favorite part of the commercial is when they say that Sheryl Crow "agreed" to use the products. Yeah, I'm sure the multi-million dollar deal her reps made had nothing to do with it. It must have taken a lot of convincing:

"Sheryl, you'll look great if you use these products. We'll also give you a lot of money."

"I'll do it."

So the ads say that beautiful women also use Revlon? Or that women are beautiful only after using the products? Doesn't seem like most women would grab on to this.

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Van Heusen: "A Man's Walk"

by Bob Sassone, posted Feb 4th 2007 8:59PM

This is ad for guys who read Men's Journal and Men's Health magazines. It tries to say that the way to get ahead in every aspect of your life is to have the right clothes. Then everything else will fall into place: the hot girlfriend, the great job, the cool apartment with multiple TVs and silk sheets on the bed.

In other words, I'm going to go out and buy a Van Huesen shirt tomorrow. And I'm not kidding.

I'm not sure how much the actual content of the ad will work, unless viewers believe that a nice new shirt will give you six pack abs. But I think it reminds people of the Van Huesen brand at least. Besides, how many other men's clothing companies are advertising on the Super Bowl.

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Coca Cola: "Mr. Hadley"

by Brett Love, posted Feb 4th 2007 8:52PM

I like to think of this commercial as Coke does Cocoon. It was an interesting idea. Mr. Hadley's Coke inspired adventure which found him calling the woman he'd always loved, jumping off the high dive, getting "Mi Vida Loco" tattooed on his chest, running with the bulls, and racing a sport bike down the freeway was fun.

It was very well made, but another entry for the good, but not great, pile. I'd put it above Coke's animated "Give a little love" spot, but it still falls short of being included in the best of 2007.

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Movie Ad: "Meet The Robinsons"

by Bob Sassone, posted Feb 4th 2007 8:50PM

I would say that most of the animated features that are released today are actually for adults more than kids, and this one is no exception. With its swing music and caffeine patches and other riffs on life, this one looks like something I'd like to go see too. Then again, I have a weakness for cool animation with that retro/futuristic motif.

This one looks a lot like The Incredibles. I guess it makes sense they're advertising during the Super Bowl, when the entire family is gathered around the television. This movie looks like a lot of fun.

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GM: "Robot Nightmare"

by Brett Love, posted Feb 4th 2007 8:40PM

This was a very cute ad. You don't normally have a lot of feeling for an automated production robot, so give credit to the folks that made this ad. In about 20 seconds they were able to make me root for the cute little guy. The quick little cuts of the various jobs the robot had after being decommissioned from the factory were great.

The condo sales sign and speaker at the fast food restaurant were especially good. He just looked so sad when his little robotic arm drooped. Nice payoff at the end with the chorus coming in, "All by myself....," and the little guy waking up at the factory. Well done.

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King Pharmaceuticals: "You gotta have heart"

by Brett Love, posted Feb 4th 2007 8:30PM

It's a tricky bit of business making heart health an interesting topic for your Superbowl commercial. If that is the mission you are tasked with, you could do worse than this. The concept was a little far out there, with the evil high blood pressure, diabetes, overweight, and high cholesterol villains. It got its point across though.

Nice attention to detail with Beat Your Risk as the movie listed on the marquee at the theater, and the web address painted on the wall the heart gets tossed into after taking his beating. Not my favorite, by a long stretch, but well done given what they had to work with.

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Bud Light: "Slap"

by Brett Love, posted Feb 4th 2007 8:24PM

Now that is a Superbowl commercial. I fully suspect someone to ask tomorrow, "Did you see that Bud Light ad, with the guys slapping each other?" It's an interesting premise, and does call to mind the How I Met Your Mother episode "Slapbet", which is a good thing.

I really like the editing here. Just having slap after slap after slap once we learn that the face-slap is the new fist-bump was great. Bonus points for the two girls at the wedding. We have to include everyone in the fun. And a nice payoff at the end when Larson slaps his boss across the face after saving the account. This is another contender for ad of the night I think. The only thing that could have been better would have been seeing a dejected Howie Mandel learning that the fist-bump is now out.

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Chevy: "College Ad Challenge Winner"

by Brett Love, posted Feb 4th 2007 8:18PM

And I thought Maposaurus was bizarre... I'm not sure of the thinking behind this commercial. If random guys are going to start stripping and rubbing themselves against the car, I want nothing to do with the HHR. I'll take the Pinto with the exploding gas tank given the choice. While it doesn't work from that angle, it was pretty amusing.

Give them credit for getting all types of guys in on the act. Even a pale, bony, old dude. The reaction of the girls was great. Especially the one covering her eyes and saying, "Tell me when it's over." Probably not a good idea to float out there during your commercial though. Nice choice of music as well. "It's getting hot in here" is a great song.

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Doritos: "Clean Up On Register 6"

by Brett Love, posted Feb 4th 2007 8:10PM

This was a very funny ad, mostly because of the performance of the cashier. "Blazin' Buffalo and Ranch. Giddyup!" The little flirtation between mustache guy, seriously that's some mustache, and the cashier was cute. I liked how she was a little startled by his growl. And the clean up punchline at the end sold it well. Nice job.

I think this will fall short of the massive buzz generated by the Ali Landry "Doritos Girl" commercials, but they gain points for doing something different. A solid entry in the competition.

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CareerBuilder.com: "Training Seminar"

by Brett Love, posted Feb 4th 2007 8:03PM

The strange work environment is something we've seen before, and I think it's been done better with the working with chimps series. This was still a good ad though. Nice location, and well acted. Really nice attention to detail with the net falling on the escaping employees.

I'm sure most of us that have been in the workforce for any length of time can feel for the desire to not be part of another training seminar. I particularly liked the guy at reception casually reminding the fleeing workers, "Sign out please." Nice touch. The lemming like ending was perfect.

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Garmin: "Maposaurus"

by Brett Love, posted Feb 4th 2007 7:55PM

Ok, that was just bizarre. I can't even imagine the pitch for this commercial. "It's Japanese Godzilla movies, meets Power Rangers, all to a rockin' 80's hair metal soundtrack!" Strange things are afoot at the local navigation retailer.

Strange as it is, it's probably my favorite ad so far. Something completely unexpected, and very memorable. The effects are pretty nice too. The map exploding out of the car, Maposaururs making his destructive walk, and the laser powered showdown all looked great. And you have to love the line, "GPS power speaks the truth." That's going to be stuck in my head all day now.

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Budweiser: "Dalmatians"

by Brett Love, posted Feb 4th 2007 7:50PM

This is classic Budweiser stuff. It calls to mind the little Clydesdale that wants to pull the wagon. I'm not a dog person, so I have no idea what sort of dog it is that gets sprayed with mud to make him look like a dalmatian. If I had to guess I'd say it's some sort of a lab, but that's my generic guess for any dog I don't know.

Not a lot to the story, and no laugh out loud punchline, so probably not one that we're going to hear a lot about later. But the feel-good nature of it, and the beauty queen getting slathered with mud are fun. It's a decent entry from Budweiser, but I'm sure they have something better up their sleeves.

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Coca Cola: "Give A Little Love"

by Brett Love, posted Feb 4th 2007 7:38PM

I think I saw this during the trailers down at the local cineplex, but this is the first time I have seen it on TV. At first, it's a pretty convincing video game commercial. I suspected to see something about the latest Grand Theft Auto ripoff for the XBox 360 or PlayStation 3.

The tables quickly turn as it is another in Coke's "make the world a better place" line of ads. It goes right back to buying the world a coke and all that jazz. This one won't reach those classic commercial levels, but it's solid. I like the buildup as things get more and more chaotic right up to the grand finale, complete with dancing mice and motorcycle cop pyramids. Not even in the running for best commercial, but cute.

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Go Daddy: "Marketing"

by Brett Love, posted Feb 4th 2007 7:30PM

Go Daddy has probably used the Superbowl commercials to their advantage as much as, or more than, anybody. Because of their history, their commercials are some of the most anticipated. Here we get a peek behind the scenes at the marketing department.

It's not a bad ad, but nothing special. Even seeing it for the first time it seems like something we have seen before. The idea that the marketing department at Go Daddy is just one big party is amusing, but simple. I take off a couple points for including the American Chopper guys. I've just seen too much of them at this point. Those points and then some are gained back by the appearance of Danica Patrick though. I do love my racing. The return of Candice Michelle is nice. Seeing Kevin Rose in the commercial was a bit odd, but given their business, it makes sense.

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