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Yukon: "Hybrid"
by Jen Creer, posted Feb 3rd 2008 9:48PM
Go, Sisyphus! Any ad that makes use of a guy shoving a boulder up a rock gets my vote. Especially if it's for a hybrid car. Two points! It scores! I just love the connotations of Sisyphus: It's a hard journey, nobody thinks it can be done except the people who are doing it, who just keep at it.
There really isn't much more than that to the ad. You have to know that a hybrid car that will still behave and look like a car and perform well is a really desirable thing-- and a really hard thing to come up with (let alone one that people like you and I can afford) in order to really appreciate the commercial, so I'm willing to bet a lot of people saw the cartoon and went for beer refills. But I enjoyed it.
There really isn't much more than that to the ad. You have to know that a hybrid car that will still behave and look like a car and perform well is a really desirable thing-- and a really hard thing to come up with (let alone one that people like you and I can afford) in order to really appreciate the commercial, so I'm willing to bet a lot of people saw the cartoon and went for beer refills. But I enjoyed it.
Ice Breakers: "Carmen Electra"
by JJ Hawkins, posted Feb 3rd 2008 9:41PM
Yup, Carmen Electra is still hot like a solar flare. In fact, she's so smoking, I really have no idea what this commercial was even about for a little while.
There was a line, and some people, and gum, and security guards, and this little red dress, and a perfect smile, and some eyes, oh those eyes.
Wait, I remember now. The guy at the Carmen Electra meet and greet gave her a block of gum. For one thing, when did gum start coming in blocks? Secondly, is offering an uber hot celebrity a block of gum really a wise thing to do?
There was a line, and some people, and gum, and security guards, and this little red dress, and a perfect smile, and some eyes, oh those eyes.
Wait, I remember now. The guy at the Carmen Electra meet and greet gave her a block of gum. For one thing, when did gum start coming in blocks? Secondly, is offering an uber hot celebrity a block of gum really a wise thing to do?
Bud Light: "Caveman Invents the Wheel"
by JJ Hawkins, posted Feb 3rd 2008 9:28PM
Before we go any further, can someone please assure me that they're not going to try and make a television series out of this? Probably not.
I can hear the network executives now..."Think how funny it will be! We can have cavemen creating different tools for use in civilized life, but they continually use them incorrectly over and over again!"
Mark my words, "Cavemen: The Inventors" - coming to CBS this Fall!
Where was I, oh yeah. This commercial was funny but at this point I expect no less from Bud Light.
I can hear the network executives now..."Think how funny it will be! We can have cavemen creating different tools for use in civilized life, but they continually use them incorrectly over and over again!"
Mark my words, "Cavemen: The Inventors" - coming to CBS this Fall!
Where was I, oh yeah. This commercial was funny but at this point I expect no less from Bud Light.
White House Office of National Drug Control Policy: "Neighborhood Dealer"
by Jen Creer, posted Feb 3rd 2008 9:25PM
This is a simple ad of a neighborhood junkie (doesn't every neighborhood have one? You are probably kidding yourself if you don't think your neighborhood has one) complaining about business. Business is down, you see, because the teenagers he depends on don't have to come to him for their drugs anymore.
Oh no. They are doing just fine raiding Mommy and Daddy's drug cabinets. The pharmacist has become the new dealer. Instead of this being a Public Service Announcement warning parents to lock up their drugs, I found this to be a really sad commentary on what a medicated society we are. Even ritalin, which is over-prescribed to kids to control "hyperactivity" in schools is abused because people take it recreationally. Mommy and Daddy's sleeping pills, valium, anti-depressants, and erectile dysfunction drugs aren't the only things teenagers are getting into: They are passing around their own drugs like candy.
Maybe the real message here needs to be that we need to start fixing some of the things that cause us as a society to want to drug ourselves. But now I am starting to sound like Tom Cruise, so I'll shut up now.
Oh no. They are doing just fine raiding Mommy and Daddy's drug cabinets. The pharmacist has become the new dealer. Instead of this being a Public Service Announcement warning parents to lock up their drugs, I found this to be a really sad commentary on what a medicated society we are. Even ritalin, which is over-prescribed to kids to control "hyperactivity" in schools is abused because people take it recreationally. Mommy and Daddy's sleeping pills, valium, anti-depressants, and erectile dysfunction drugs aren't the only things teenagers are getting into: They are passing around their own drugs like candy.
Maybe the real message here needs to be that we need to start fixing some of the things that cause us as a society to want to drug ourselves. But now I am starting to sound like Tom Cruise, so I'll shut up now.
SoBe Life Water: "Thriller"
by Jen Creer, posted Feb 3rd 2008 9:17PM
Poor Naomi Campbell. If it isn't bad enough that she has to dance with a bunch of lizards, she has to dance to Michael Jackson's Thriller. Very 1980. Is that song really so great that we have to recycle it and have people lizards dance like zombies all the time? And what is the supposed connection between zombies and water? Is it that zombies are brought back to life with this Life Water?
Or that lizards (because, Come on! They aren't zombies in *this* video right?) need water to live? Or that Naomi Campbell can't get people to dance with her? Or zombies to dance with her?
Sad to say, despite the huge lameness of the concept and execution, this is sort of the type of commercial (song! star! dance number!) that I have come to look forward to and expect from Super Bowl commercials. Only... not this.
Or that lizards (because, Come on! They aren't zombies in *this* video right?) need water to live? Or that Naomi Campbell can't get people to dance with her? Or zombies to dance with her?
Sad to say, despite the huge lameness of the concept and execution, this is sort of the type of commercial (song! star! dance number!) that I have come to look forward to and expect from Super Bowl commercials. Only... not this.
Vitamin Water: "Horse Race"
by JJ Hawkins, posted Feb 3rd 2008 9:15PM
There's something ridiculously funny about seeing a 7'1" athlete attempting to perform an act typically performed my much shorter members of society and that's exactly what Shaquille O'Neal did in this amusing commercial.
Watching Shaq on the back of a thoroughbred was particularly hilarious because in reality you'd probably have to have a Clydesdale or maybe a Centaur to be able to hold up his 325 pound body (in mid-gallop no less).
It was also pretty entertaining watching Shaq place his gargantuan hand across the chest of the smaller jockey mimicking his moves in the low post when he's on the verge of throwing down a nasty dunk. Riveting stuff.
Watching Shaq on the back of a thoroughbred was particularly hilarious because in reality you'd probably have to have a Clydesdale or maybe a Centaur to be able to hold up his 325 pound body (in mid-gallop no less).
It was also pretty entertaining watching Shaq place his gargantuan hand across the chest of the smaller jockey mimicking his moves in the low post when he's on the verge of throwing down a nasty dunk. Riveting stuff.
CareerBuilder.com: "Follow Your Heart"
by Jen Creer, posted Feb 3rd 2008 9:07PM
Even though this was a really low-key commercial, I still loved it. Who hasn't had the horrid job they wanted to quit, but by that time they felt so bad about themselves they couldn't bring themselves to do it? I loved the fat, Henry VIII-ish-type boss too, and how surprised he looked to find the flag-waving heart on his desk.
The Career Builder logo crushing the building was a nice touch. I don't know how effective this ad will be at getting customers, but I liked watching it.
The Career Builder logo crushing the building was a nice touch. I don't know how effective this ad will be at getting customers, but I liked watching it.
Garmin GPS: "Napoleon"
by Jen Creer, posted Feb 3rd 2008 8:55PM
This was a funny little commercial, except that I hate Napoleon so much that I couldn't help but grimace a little bit, the little prick. But it was funny to see the little general in his little car, with the French music accompanying, using his Garmin GPS unit to lead him to the battleground.
Also, I am a francophile, so I loved seeing a brief glimpse of the streets of Paris as he whizzed by. My favorite part, though, was probably his little horse. And the fact that he had to hide his GPS so nobody knew he asked for directions.
Also, I am a francophile, so I loved seeing a brief glimpse of the streets of Paris as he whizzed by. My favorite part, though, was probably his little horse. And the fact that he had to hide his GPS so nobody knew he asked for directions.
Salesgenie.com: "Ching Ching and Ling Ling"
by JJ Hawkins, posted Feb 3rd 2008 8:55PM
Ching Ching and Ling Ling panda bears are having trouble getting customers into Ling Ling's Furniture Shack. What's the logical thing to do? That's right, call the Panda Psychic who suggests that the Pandas contact Salesgenie.com for 100 free sales leads.
Six months later, the bamboo furniture store is back in business thanks to the Panda Psychic's suggestion.
I guess this is supposed to be clever because these are Panda Bears and they are selling bamboo furniture, (which Ching Ching rather amusingly chomps on during the spot).
Six months later, the bamboo furniture store is back in business thanks to the Panda Psychic's suggestion.
I guess this is supposed to be clever because these are Panda Bears and they are selling bamboo furniture, (which Ching Ching rather amusingly chomps on during the spot).
Cars.com: "Witch Doctor"
by JJ Hawkins, posted Feb 3rd 2008 8:45PM
It's nice to know there is a site out there that has a dealer locator and consumer reviews for the next time I decide to pick up a new vehicle. Unfortunately, I don't know that I'll be using cars.com whenever that time arrives. It's not that this commercial was terrible, I just don't know that I really got it.
The bearded gentleman did research on cars.com so he knew he wasn't getting ripped off during his transaction. But wait, the bearded gentleman had the witch doctor shrink another employees head (Jorge). Why? Does that mean the bearded gentleman just bought a car from Jorge and he didn't get what he wanted? Perhaps the witch doctor is just arbitrarily shrinking heads. Why is there even a witch doctor involved in any of this? Am I putting too much thought things?
Nevertheless, not the best commercial tonight by any stretch, but I guess it captured my attention enough to remember the site URL.
The bearded gentleman did research on cars.com so he knew he wasn't getting ripped off during his transaction. But wait, the bearded gentleman had the witch doctor shrink another employees head (Jorge). Why? Does that mean the bearded gentleman just bought a car from Jorge and he didn't get what he wanted? Perhaps the witch doctor is just arbitrarily shrinking heads. Why is there even a witch doctor involved in any of this? Am I putting too much thought things?
Nevertheless, not the best commercial tonight by any stretch, but I guess it captured my attention enough to remember the site URL.
Universal Pictures presents: Leatherheads
by Jen Creer, posted Feb 3rd 2008 8:44PM
You know, I like George Clooney a lot. Renee Zellweger, well, she is fine too. But I'd have to find out a lot more about this movie to convince me to go see it. It looks like a farce, but I can't get a real take on it, which is a damn shame considering how much they had to pay to get this played during the freaking Super Bowl! Right now, the only thing it has to recommend it is its star power, and it could, frankly, due with more stars or turn out to be a Coen Brothers movie before I'll pay money to watch it. Ugh.
Toyota: "Corolla"
by Jen Creer, posted Feb 3rd 2008 8:39PM
This would be an excellent ad for turning your cell phone off when the situation calls for it. But the inside of the Toyota Corolla is so quiet, even cannons being fired don't wake up a ferocious, face-eating badger. But a cell phone that is inside the car will...
The good news is that the car is so good at insulating noise, that you won't be able to alert anyone if you need help while you are inside your car either. Wait...
Is a quiet interior really a dealbreaker for you? And if you can afford for that to be a dealbreaker, are you really going to buy a Corolla?
The good news is that the car is so good at insulating noise, that you won't be able to alert anyone if you need help while you are inside your car either. Wait...
Is a quiet interior really a dealbreaker for you? And if you can afford for that to be a dealbreaker, are you really going to buy a Corolla?
Tide: "Stain"
by Jen Creer, posted Feb 3rd 2008 8:26PM
As commercials go, this one wasn't too bad. I mean, it was an effective ad for the product. This guy is on a job interview saying all the boring things you usually say about yourself in a job interview, how you play well with others, how you pay attention to details... um, except for that huge stain there on your shirt... which is the only thing the guy who is NOT going to hire you notices. But if you had that handy Tide pen, that wouldn't be a problem! And these things actually do work-- I spilled on my new white shirt (one blueberry!) and my mother-in-law had one, and by golly, it takes the stain right out. No, Tide isn't giving me anything for telling you that.
Effectiveness of the ad aside, it cost them NOTHING to make that ad. Can I get a commercial that somebody spent some money on that doesn't have giant pigeons in it?
Effectiveness of the ad aside, it cost them NOTHING to make that ad. Can I get a commercial that somebody spent some money on that doesn't have giant pigeons in it?
Cars.com: "Death Match"
by Jen Creer, posted Feb 3rd 2008 8:17PM
This was a lame commercial. This guy brings Glondor, a big, bald tattooed guy (USA Today calls him a Medicine Man, which I find insulting to shamans everywhere) to a car lot, potentially to fight the used car salesman. But he won't have to! Because thanks to his cell phone and Cars.com, he got all the information he needs about the car he wants to buy.
In the meantime, Glondor is busy making the stone circle of death around the clueless used car salesman. They were going for over the top or cute or out there or something. It was just... lame.
In the meantime, Glondor is busy making the stone circle of death around the clueless used car salesman. They were going for over the top or cute or out there or something. It was just... lame.
FedEx: "Carrier Pigeons"
by Jen Creer, posted Feb 3rd 2008 8:09PM
Am I the only one watching this commercial who wasn't worried about the huge carrier pigeon dropping pianos, or whatever that huge box was, but rather dropping... something else? I don't know that I like this commercial for FedEx as much as some of the quieter, in-office commercials. This one was too busy, too super-heroey, too chaotic. But it was vaguely amusing. No comment, no editorializing, no yelling about the pigeons and the chaos and the huge mess they have made, and the expense, possible lawsuits, etc. Just a quiet, "Let's switch to FedEx." I still haven't really seen any commercials to write home about yet.
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