It all starts with seven women who are academically impaired. Next, add seven men who are brilliant but socially challenged. The concept is to pair up couples for a chance to win a $250,000 grand prize. Each mismatched pair competes in various activities designed to test intellect, fashion savvy and even dance moves. There's a spelling bee for the girls, massage lessons for the guys, and an introduction to actual rocket science when the girls compete to see who can build a working rocket. During these competitions, the geek must try to pass his brains onto the beauty, while the beauty tries to pull the game out of the geek. They're so far apart on the social spectrum that they're practically different species, but if they make it to the end, they could both walk away gifted and gorgeous.