CMT Canada presents a talent contest that will change someone's life. Host Casey Clarke has traveled the country in search of local hometown musicians whose talents have yet to be discovered. Video entries are narrowed down to the top five finalists from six different regions. One finalist from each region heads to Toronto for the semifinals. The winner receives an exclusive artist agreement with Slaight Music Inc., production of two music videos, and a slot on the CMT Canada tour, then becomes a presenter at the 2012 CCMA Awards.