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Host and investigative reporter Isla Traquair is on a mission to find the best products available, basing her judgment on the performance, price and ingredients of each one. Each episode of ``Buy.O.Logic'' includes several segments which are designed to give viewers insight on different products with the opinions of both professionals and the general public. For example, ``Isla Asks'' answers often embarrassing medical questions with the help of medical expert Dr. Dave Hepburn, while ``Flash Mob Testers'' provides the opinions of everyday people on a variety of ordinary products, and Traquair herself undergoes medical testing in ``Inside Isla,'' which allows audiences to follow the host through medical procedures such as MRIs and colonoscopies.
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