Kingsland, Ga., located about 36 miles north of Jacksonville, Fla., isn't well-known outside its local area. But it was chosen by Oprah Winfrey to be transformed into Lovetown, USA, and featured on this reality series. Kingsland is the home of a 30-day social experiment that challenges the town's residents to focus on building love in their community. Paul Carrick Brunson, known as "the real-life hitch," and love architect Kailen Rosenberg are tasked with trying to mend relationships between embattled friends and lovers as well as finding love for singles with people in their own backyard. Everyone from the mayor to grade-school students get involved in the social experiment that examines the impact that love, grace and kindness can have on a community.