A dozen aspiring fashion designers compete to have their work featured in a runway show during New York's Fashion Week. Each week, the contestants take part in design competitions that might include making a gown worthy of awards shows or updating a classic style. One designer is eliminated in each episode until the three finalists each mount full runway shows during Fashion Week in New York. So what does the winner get? How about $100,000 and a feature in Elle magazine, among other things in the prize package.