Women who are "stuck in a rut" are revitalized by undergoing physical, mental and emotional transformations. Each of the 18 contestants is assigned a team of specialists -- a coach, therapist, trainer, cosmetic surgeon, dentist and stylist. Each woman's work ethic, growth and achievement is monitored. Two women are featured in each episode, and at its conclusion, one of them is selected to move on to The Swan Pageant and one goes home. The final reveal is especially dramatic because the contestants are not permitted to see themselves in a mirror during the three-month transformation process.