As part of a celebration commemorating its 100th issue, Maxim went to the Nevada desert and unfurled a 75-by-110 foot version of one of the lad mag's most popular covers, of Desperate Housewives' Eva Longoria. Of course, because this is Maxim, Eva isn't exactly wearing a cable-knit sweater on this cover. So, in essence, this is the first time this desert has seen mounds this big since the last sandstorm (ba dum bum).

The Maxim cover is SO big, (if this were Match Game, I'd be hearing "How big is it?" right now) it can be seen from space. Well, at least Google Earth was able to pick up the cover on its satellite cameras, as the magazine's web site proudly states. So there you go: all you need is Eva Longoria, a bikini, and a truckload of day laborers to create a newsworthy event. Nice going, Maxim!