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13-episode commitment
FOX says they will air all 13 episodes of Dollhouse
by Jason Hughes, posted Oct 13th 2009 11:10AM
It's not the most encouraging news about the long-term potential of the show, but at least Whedonites can rest assured that FOX will honor the entire 13-episode commitment they made to Dollhouse. Scheduling guru Preston Beckman said, "During [November] sweeps we might have to jack up the numbers a little [with other programming], but we plan on completing the order for this show."Which means if they haven't already decided to yank the show for sweeps period, then they're about to. It doesn't bode well for the series at all, though it's still too early to say if the respectable DVR figures will help things at all. DVR usage is at an all time high, and Dollhouse leads DVR usage, increasing its demo ratings by a whopping 50% (still only to a 1.5).
It's a big deal but I still don't think networks know what to do with DVR numbers. Many of those viewers are skipping commercials, so it may not matter in that sense. But it's telling that the Friday shows are the most DVR'd. It's a sign that their fans want to watch these shows, just not on Friday night.
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