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September 23, 2014

18-49Demo

Day Break vs. ... One Tree Hill?

by Brett Love, posted Dec 1st 2006 4:15PM
One Tree HillAt the beginning of the season I wrote about the battle between Lost and Criminal Minds on Wednesday at 9. That has turned into quite the contest. As Lost wrapped up their fall mini-season Criminal Minds had taken the overall viewers lead, while Lost held on to the coveted 18-49 demo crown. We've also talked about the ratings train wreck that ABC's Wednesday night has become since the departure of Dancing with the Stars and Lost.

But now, things are just getting ridiculous. Any thoughts of competing with Criminal Minds, or anything on NBC or Fox, have long since passed. This week, not only did Day Break fall below 5 million viewers (what I am now considering the Mendoza line for the big networks), but the 1.8 rating the show got in the 18-49 demo was tied with One Tree Hill on the CW. Good grief, from battling over slots in the top ten to hoping that you edge out the teen drama on the CW. Ouch. That's a hell of a way to cap off your sweeps run.

It's an interesting story to follow, made all the more so by the fact that Day Break is actually a pretty good show. I didn't expect to see it develop a Lost like following, but why 12 or 13 million people have tuned out boggles me. It seems like ABC is committed to running the whole series, ratings be damned, but I guess we can stop speculating what a season two of Day Break would be like.

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