2009 Video Awards

How do you pump up the viewership for a music award show on a network that used to be all about music but lately has been all about reality TV and nasty scandals? Well, apparently MTV has decided to go retro and keep it funny. To promote the upcoming 2009 Video Awards, MTV has created a West Side Story parody, not too different from the brilliant solo turn by Neil Patrick Harris at last June's Tony Awards.

The commercial is a mixed bag. Taylor Swift proves that she has the real goods as a singer, doing the toughest part of the "Tonight" quintet. Ne-Yo's dance turn is more of a salute to Michael Jackson than an homage to composers Leonard Bernstein and Stephen Sondheim. And Katy Perry's rooftop bit reinforces the fact that she's funny and playful.