There seems to be differing opinions as to its origin, but the number 420 has been synonymous with marijuana culture for some time. It's a seemingly innocuous phrase that lets stoners speak freely of their exploits while around grown ups and other authority figures, like, oh, let's say Bob Barker. The Consumerist found a clip on YouTube (watch it after the jump) in which a young man on The Price is Right can't help but bid $420 on everything. Okay, that's mildly amusing, but someone should tell the kid that his "joke" pretty much guaranteed he wouldn't win, or at least would narrow his chances considerably. It would be like going on Wheel of Fortune and only allowing yourself to use the first ten letters of the alphabet. Also, kids should know that a marijuana reference is a gateway reference, and eventually you may end up referencing heroin on Jeopardy. Also, did Bob get the reference, or was he just playing dumb? I can't decide. He's old, but he seems hip. Anyway, check it out: