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December 21, 2014

45th

NBC Renews 'Days of Our Lives'

by Allison Waldman, posted Mar 20th 2010 11:02AM
days_of_our_lives_logo_hourglass_nbcIf you been keeping track of the daytime ratings, you probably noticed that 'Days of Our Lives' has been on an upswing. NBC noticed. In fact, after a shaky year in which the threat of cancellation hung over their necks like the Sword of Damocles, 'Days of Our Lives' has been renewed for another year.

That means that this November, NBC and 'Days' will be able to celebrate 45 years on the air. In making the announcement, Marc Graboff, Chairman, NBC Entertainment and Universal Media Studios, said, "'Days of our Lives' continues to be a favorite of the daytime audience and we are thrilled to keep it going through its 45th season. 'Days' has shown year-to-year increases in key female demographics and remains both relevant and fresh creatively."

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