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February 11, 2012
 
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75th anniversary

The NFL draft expands into primetime

by Allison Waldman, posted Jul 24th 2009 6:00PM
NFL_draft_shieldUnless you're a National Football League fan like me, the idea of watching hours and hours of college players being selected one by one to potentially play for a team, is as boring as watching someone in fishing for bass. Well, it turns out there's an audience for both! No seriously, when ESPN began covering the NFL Draft in 1980, the network could have never anticipated that it would grow into a ratings draw.

Now, the draft has been supersized. In 2010, the NFL Draft will be three days long and in mostly in primetime. The 75th annual National Football League Draft will commence on Thursday, April 22 at 7:30 - 11 p.m.. That'll just cover round one. Rounds two and three continue on Friday, April 23 at 6:30 - 11 p.m., with the final four rounds dominating daytime on Saturday, April 24, from 9 a.m. to whenever it's over.

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CBS to decide Guiding Light's fate this week

by Allison Waldman, posted Mar 30th 2009 5:05PM
guiding logoIt looks the lighthouse may be switched off before the end of 2009. CBS is expected to determine whether or not to renew Guiding Light later this week. All things considered, I think the network is going to call it a day for the 72-year-old soap opera.

The ratings have been lagging and the way Guiding Light is situated around the country – being broadcast in different time slots instead of having a regular fixed time like the rest of the CBS soaps – it's not likely to ever challenge in the Nielsens.

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