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Online TV episodes eating into rerun revenue
by Brad Linder, posted Apr 6th 2007 3:02PM
Fewer viewers are tuning in to watch reruns of prime time shows, partly because of new technologies like personal video recorders and television networks placing full episodes online. A few years ago, a repeat broadcast of a prime time drama could draw about 80% of the audience as a new episode. Today, it brings in just about 60% of the audience.TV Squad Hot Topics
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