The most famous Rachel on TV today isn't the same one that made Jennifer Aniston a star. And it's Rachael with the extra "E" that's the syndicated star of a talk show that won the Emmy in 2008. But the newest Rachel on the air is MSNBC's plucky new host of her own show, Rachel Maddow. Like Aniston, Rachel Maddow's hairdoo is fashionable, and like Ray, Maddow's very personable. However, The Rachel Maddow Show is worlds apart from Friends or 30 Minute Meals/The Rachael Ray Show. Maddow is all about politics, current events and things that, by and large, are important.

In some ways, The Rachel Maddow Show is a spinoff of Countdown with Keith Olbermann. Maddow has been a regular sub for Olbermann, proving her prowess to MSNBC, and her show has a cushy spot between the first run of Countdown at 8 p.m. ET and the replay at 10 p.m. For the premiere episode, in fact, Keith appeared as Rachel's first guest -- a crossover from the end of Countdown where Rachel was interviewed in the last segment before the close. This was a smart move, sort of like a bridge from his show to hers, a bridge to somewhere if you will.

The new studio for Maddow has the quality MSNBC look, glass top desk, plasma screens, obnoxious -- but expected -- graphics on the bottom and bugs and flags reinforcing information as it's spoken.

If you watch MSNBC for the politics fix, no doubt you have seen Rachel Maddow. She's one of the talking heads, a politically savvy woman who has been featured on shows like Hardball with Chris Matthews and Countdown with Keith Olbermann.

In fact, she's been Keith's regular fill-in this summer, a sure sign that she's MSNBC's star on the rise. The network has just announced that Rachel Maddow has been chosen to replace MSNBC's Dan Abrams, bumping his show Verdict out of the primetime lineup.

Maddow is getting a great spot on MSNBC, right after Countdown at 9 p.m. Abrams is not getting kicked to the curb. Like when Tucker Carlson lost his show and remained one of the net's pundits.