(S07E03) "You used to be a superstar and now you're Garfunkel."

I never realized that Mr. Monk likes being a celebrity. This episode really underscored that fact. When the uniformed cop asks for his autograph and then he talks to the guy's nephew, Monk is giddy as he tells Natalie that the kid thinks he's "Cooler than Spider-man?" Autographs and ego. I didn't realize that Monk enjoyed his status.

Meanwhile, in a really odd turn, the body is just laying there. What a cavalier attitude about showing the body, I mean that's kind of unusual for an episode of Monk. There was no sheet over the body. And the killing was pretty vicious. The aggressiveness of the killer, the way he chased her, then stabbed her three times, suggested passion to me, but it was all a red herring.

Is it really a big surprise that television advertising isn't as effective as it used to be? As TV watchers -- okay, we're uber-watchers -- we know that with DVRs and TiVos we're zooming through ads, or we're channel surfing in between segments of our favorite shows, or renting/buying content in formats that allow us to avoid commercials altogether. Now, according to the Association of National Advertisers and Forrester Research's TV & Technology Survey, we learn that six out of 10 marketers believe that TV advertising has become less effective in the past two years. And it's getting worse.

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