Apple TV 3.0

The world might be all moonbeams and rainbows about the prospects of a TV-less show world thanks to Apple's possible deal with Disney and CBS, but The Hollywood Reporter has swooped in to crush everyone's dreams.

A commentary from THR's Andrew Wallenstein states rather bluntly in the headline that "Apple can't kill cable."

His argument is varied and well-thought-out in several areas, from a lack of adequate company backing to fill Apple's show roster to basic economic principals that I could have understood if my college economics professor didn't make brains bleed with the power of his voice.

Then again, never-say-never. For instance, a certain entertainment newspaper once said in 1955 that rock 'n roll music would be "gone by June." Do you know which newspaper that was? Well, it was ... um, Variety, but that's beside the point.

Any attempt to break new barriers in television accessibility is nothing without content and Apple's latest attempt to corner TV has two big names in its front pocket.

CBS and Disney are in talks with Apple to join their latest iTunes TV project, a monthly subscription that would give viewers access to a whole range of TV shows.

Of course, none of these deals are set in stone and everything can fall apart at a moment's notice, but imagine the effects this project would have on television. Are you excited about it or does it scare you down to the very core of your being?