Of course, when you're a producer and your name is on the product, it's easy to say that the next show is "the best by far, the best show we've done," so that hype isn't surprising. But it's a little surprising that Donald Trump himself hated the "street smarts vs. book smarts" Apprentice from last season. He didn't get to pick the contestants he wanted, and he was ticked off the whole time. This season, he had more say into who was cast.

And who is included in the cast? A "tough as nails" ex-stripper, an owner of one of those teeth-whitening companies, and an ex-NFL star. Which is odd, because Survivor: Guatemala also has an ex-NFL star in it's cast.

Apprentice 4 starts on September 22, the day after The Apprentice: Martha Stewart debuts. It's going to be hard to keep track of all these people...