August2010

There's something a little unnerving about the fact that the Primetime Emmys float. Not the award statuette itself. No, that would be like an anchor in the water. I'm talking about the date for the Emmys. The 2010 Primetime Emmys will be on Sunday, August 29, on NBC. The 2009 Primetime Emmys, lest you forgot already, were September 20. The date of the Emmys floats around depending on which network is broadcasting the show.

NBC has a steady date with the NFL on Sunday nights during football season. NBC Football Night in America in the network's top-rated show. The top. Number one. That means there's no way that the Peacock was going to give up a Sunday night game for the Primetime Emmy broadcast.

So, using their power, the network simply declared that the 62nd Primetime Emmy Awards will be held in August. They pulled this same stunt in 2006, so the folks at NATAS (the National Academy of Television Arts and Sciences) weren't stunned.