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AverageAge
Which shows do young and old viewers watch?
by Brad Trechak, posted Jun 30th 2008 2:01PM
Variety has an interesting article up about the age demographics of certain TV shows. It seems that the average age of the television viewer has risen to the age of 50, outside of the key demographic of 18 to 49.The oldest-skewing shows are NBC's Monk and ABC's Women's Murder Club. Interestingly, the ages on ABC, Fox, and NBC have been rising while CBS, which promotes to an older demographic to begin with, remains steady.
The study was released by Magna Global's Steve Sternberg. "The median ages of the broadcast networks keep rising, as traditional television is no longer necessarily the first screen for the younger set," Sternberg wrote.
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