I entered the NYTVF panel discussion about advertising with some trepidation. After all, I love TV, but I hate commercials. In fact, I'm in love with my DVR because it allows me to fast forward through all that garbage. And I really love watching my shows on DVD because I don't have to worry about about commercials at all.

However, I also realize that much of my beloved television programming (and now) internet content wouldn't be possible without the support of its sponsors. Advertising is an unfortunate necessary evil. For bloggers it means the difference between getting paid (like here at TV Squad) or diligently toiling away without any compensation with the unselfish commitment of a Harry Potter house elf.