Sure the National Football League might have the money, the talent and the millions of dollars in hotly contested advertising revenue, but they don't have puppies.

That's why Animal Planet is returning their annual festival of cute that is the Puppy Bowl for their sixth year, set to air from 3 to 5 p.m. Eastern on Feb. 7.

This year's showdown will include old favorite such as shots from the world-famous "bowl cam" and some new twists such as a new blimp-cam and bunnies dressed as cheerleaders. Warning: it's bound to be so cute that Discovery Networks will not be held responsible for broken TV due to excessive hugging.