It's not just American children, immature American adults and Japanese women who love the little yellow guy. It looks like Chinese are big fans of SpongeBob Squarepants as well. Creator Stephen Hillenburg must be kvelling.

The beautiful thing about the show is its ability to cross cultures. SpongeBob is such an overall silly character that he does well in translation. Not bad for a sponge who's been around for 10 years already.

Given that the Chinese will own the United States within a generation (or so I believe), it's good that Hillenburg is already making conciliatory gestures towards his new Chinese overlords with this series. As the rest of us work the salt mines to pay off our massive bailout debt, he (or his heirs) will be churning out new episodes in the comfort of a small, cramped state-run studio.

On an tangential note, I'm still waiting for Nickelodeon to bring back Invader Zim. Still waiting...(sigh).