(S01E10) "All right, let's go fix this family."

Oh, if only it were as simple as a family vacation to repair the damage to the Millers. It's clear by now that something's missing between Bruce and Susan because she can't stop thinking of Roger.

And Laurie is going through teenage rebellion -- I recognize the symptoms -- and Bruce's answer is to threaten her boyfriend and rip the phone cord out of the wall. Of all the characters, Bruce needs the most work for the writers. He's way too predictable.

While the Millers are struggling, so too are the Thompsons. Janet made an appointment with a psychiatrist -- for Roger. The truth is that they both need counseling, as the therapist realized when she spoke with them. Janet is so much a woman of that time, unsure about getting a job because it may emasculate Roger and struggling with the attention she's received -- and enjoyed -- from Tom.

(S01E07) "Most valuable lesson: it's all about relationships."

That would seem to be the motto for Swingtown. It is all about relationships. On the marriage front, Tom and Trina's open marriage, which has been the model for marital bliss till now, has hit the rocks. Okay, maybe not the rocks, but there have been some rough waters.

How much of Swingtown is real and how much is pure fiction? According to Mike Kelley, Swingtown's creator, there are elements in the show that come right from his childhood memories of growing up on the North Shore, a trendy suburb of Chicago. But the sex and the swinging? That's mostly creative license.

So were there really sex parties and swinging in the Kelley home? "You know, it comes from imagination, for the most part."

Inspired by 1976, the era of women's liberation, disco-dancing, the end of the Vietnam War, and sexual freedom thanks to the pill and no AIDS, Kelley balances the fantastic elements with nostalgia.

Is it really a big surprise that television advertising isn't as effective as it used to be? As TV watchers -- okay, we're uber-watchers -- we know that with DVRs and TiVos we're zooming through ads, or we're channel surfing in between segments of our favorite shows, or renting/buying content in formats that allow us to avoid commercials altogether. Now, according to the Association of National Advertisers and Forrester Research's TV & Technology Survey, we learn that six out of 10 marketers believe that TV advertising has become less effective in the past two years. And it's getting worse.

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