Calvin Goldspink

The CW's got some funny sitcoms both old (Everybody Hates Chris) and new (Aliens in America -- more on that later), but the network's funniest asset is Paul McGuire, executive vice president, network communications.

Before introducing Dawn Ostroff, president entertainment, The CW, McGuire fires off some zingers to get the reporters up and running.

Of the recycled tote bags that The CW gave to the press (perfect for hauling all our cable swag home), McGuire quips, "They're made entirely from recycled billboards, including some from Hidden Palms -- or as some dirt bag reporter called it -- 'Hidden Ratings.'"