After weeks of hype, scoops and spoilers, message board fodder and threats against columnists to not reveal a thing lest they be flogged and embargoed out of the business, All My Children's big murder mystery kicked into high gear when it turned out that the victim was not really one of the characters on the cover of Soap Opera Digest.

For the network, all this was great. ABC Daytime got a bump in the Nielsens and it seems the post-murder intrigue, i.e. whodunit, is keeping viewers DVR'ing, Soapnet watching, or just planning on watching during their lunch hours (like the old days). But getting back to the victim, AMC had a chance to do something really bold and dramatic. Instead head writer Chuck Pratt Jr. played it safe. More on the victim, including the name in case you don't know by now (yes, that's a warning), after the jump.