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December 21, 2014

Coca-Cola

Soda Wars Over as Pepsi Beats Out Coca-Cola to Sponsor 'The X Factor'

by Catherine Lawson, posted Jan 4th 2011 6:10AM
Simon CowellIt's official: Judges on the US version of 'The X Factor' will be drinking from blue cups, not red ones. After weeks of speculation, it's been announced that Simon Cowell has switched allegiances and signed a sponsorship deal with Pepsi.

According to The New York Times Pepsi will be the only season-long sponsor of the new singing talent show. The deal calls for a joint website and marketing ventures, and Frank Cooper, senior VP at PepsiCo, said that the social media and local community parts of the "Pepsi Refresh Project" -- which lets people vote to give grants to deserving groups -- would be used as a template for 'X Factor' promotions.

Simon Cowell was reportedly in favor of signing with Pepsi as a way of separating his new show from 'American Idol,' which is sponsored by Coca-Cola.

Speaking on behalf of Pepsi, Cooper said, "We believe in the power of Simon Cowell." In return, Simon Cowell thanked Coke for its support for 'American Idol' over the years, then said "I do love the taste of Pepsi."

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Did Coke Copy Another Ad For Their Super Bowl Spot?

by Bob Sassone, posted Feb 12th 2010 4:01PM
Coca-Cola had a Super Bowl commercial last Sunday titled "Sleepwalker," and it showed a guy getting up in the middle of the night and sleepwalking to a fridge with Coke in it. Now some people are saying they copied an ad for Yotvata (another drink) several years ago.

Here are the two ads, both using the same music, same plot, and even a moon in the background. Coke says they didn't know about the other ad. We report, you decide.

[via AdFreak]

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Coca-Cola gives us a sneak peak at their Simpsons Super Bowl ad

by Danny Gallagher, posted Jan 31st 2010 5:06PM

Since I started writing for this site, I've had the pleasure of seeing episodes of shows like Dexter and Leverage before anyone else. I've had the pleasure of conversing with some of the industry's most interesting characters. But now I know I've truly made it: I got to watch a Super Bowl ad before the rest of the world. Who wants to touch me?

This year's Super Bowl will, of course, feature new commercials for Coca-Cola including a rather interesting one featuring that mecca of brand advertising, The Simpsons.

It actually takes quite an interesting turn from what you might expect. It's not all that silly. It's actually quite sad and even sullen, compared to ads featuring the show's characters in campaigns for Butterfinger and KFC. Watch it for during the game, even if you're like me and you actually watch the Super Bowl for the actual Super Bowl.

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History of 'A Charlie Brown Christmas' (VIDEO)

by Elizabeth Chan, posted Dec 10th 2009 11:10AM
A Charlie Brown ChristmasThe TV holiday season would be incomplete without a chance to watch 'A Charlie Brown Christmas.'

Yesterday marked the 44th anniversary of creator Charles M. Schulz's first animated television special with the Peanuts Gang. It's the longest running cartoon special in history.

Find our more and watch the full 'A Charlie Brown Christmas' special after the jump!

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New Coke wasn't it

by Bob Sassone, posted Aug 16th 2009 3:03PM
So I hate summer and I spend most of the hot and humid days of June, July, and August sitting in front of a fan and drinking Diet Coke (and Diet Pepsi - yes, I like both). And that got me thinking about New Coke.

Remember that? It was the disastrous reformulation of the Coke taste that people didn't really like and it came and went rather quickly in the mid-80s (though you could still get it in some areas as recently as 2002!). Wikipedia has the history of New Coke (long, but very much worth the read), and here are the commercials that introduced it to the world.

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Brought To You By ...

by Bob Sassone, posted Feb 4th 2008 5:19PM

Super Bowl logoA new column here at TV Squad, where we talk about all of the things you're missing when you hit fast forward on your DVRs.

I thought I'd kick off the very first Brought To You By...column by talking about yesterday's Super Bowl ads (apparently there was also a game of some sort played...). USA Today did their annual ranking of the best and worst of the ads, having a bunch of viewers watch the ads with meters and give an opinion on the good and the bad, and for some reason Bud got the top spot, the way they do every single year. It must be that the people who vote on these things like horses, wacky comedy, or they're all drunk (on Budweiser). The company got three of the top ten slots, and number one went to the spot where the dog trained the horse, accompanied by the Rocky theme. It's bad enough that Bud seems to win over viewers every year, but this dog/horse ad wasn't even the best of the Bud ads yesterday!

Anyway, I have my own thoughts on the best and worst, and I'll list them after the jump.

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Coca-Cola: "Dueling Parade Balloons"

by Richard Keller, posted Feb 3rd 2008 10:09PM

Underdog and Stewie battle it out for a bottle of Coke

On a cool Thanksgiving morning old (Underdog) and new (Stewie from Family Guy) parade balloons battle it out for a inflatable bottle of Coca-Cola. As they cross the skyline of New York City fists fly and heads are butted. But, in the end, neither is the one who claims the prize. That honor goes to the honorable Charlie Brown, who seems to have finally won something in his life.

This was a cute and gentle commercial by Cola-Cola, which rarely disappoints when it comes to Super Bowl ads. I never realized that the Underdog and Stewie Thanksgiving Day balloons had such angry looks on their faces. That was an advantage in this commercial as we saw the two balloons battling it out. I enjoyed when Underdog slammed Stewie against the building. Nice job overall.

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FOX announces Idol sponsors like it's the Super Bowl or something

by Jason Hughes, posted Jan 14th 2008 3:19PM
Coca-Cola Polar BearI get that American Idol is the biggest thing on television besides the Super Bowl, but do people really get that excited about who's going to sponsor the show? Apparently someone does because FOX sent out a press release today, with great fanfare and a ticker-tape parade with Ryan Seacrest as Grand Marshall decked out in a blue and white sequined tux complete with top hat and a monkey on his shoulder, that Ford, Coca-Cola and AT&T would be the official sponsors of Idol this year.

What does this mean for you, the viewer? It means more retarded Ford commercials. It means more awkward Coca-Cola "moments" where Ryan asks a contestant a random, generic question and gets a confused and empty answer. And it means Ryan will get to say the words AT&T twelve times per contestant as he gives out their phone and text numbers.

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And now, ten classic Christmas songs from television - VIDEOS

by Bob Sassone, posted Dec 23rd 2007 1:44PM

Rockefeller Center treeAh, Christmas music. A lot of people hate it. Those people are called "Scrooges."

I love Christmas music. The classic stuff, that is. Sinatra, Clooney, Como, instrumental music. If I hear Bruce Spingsteen's "Santa Claus is Coming To Town" or anything by Mariah Carey or U2 or McCartney or any rock band (though I love "Jingle Bell Rock," "Christmas Wrapping," and Darlene Love, which are all great), I'll strangle an elf, I swear.

After the jump I've posted many classic moments from TV specials and Christmas episodes of shows. You'll find everything from Dean Martin to a classic soda commercial and even a part of the male anatomy, placed in a square receptacle.

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Mad Men: Shoot

by Bob Sassone, posted Sep 14th 2007 12:41AM

Mad Men

(S01E09)

"I didn't think you had it in you. And I mean that." - Roger, trying to "compliment" Pete on an ad campaign

Last week I told you that I thought that one of the themes of this show is freedom, and I think in the opening scene of this week's episode solidifies that a little bit more. It's a shot of the neighbors prized birds flying off from the coop, though they return when he has food in his hand. I get that feeling that all the characters are looking for that freedom, or at least a change. Betty wants to go back to modeling, Don might want a new job, and Pete wants Peggy. Maybe. Kinda.

This week's episode was also directed by Freak and Greeks creator/producer/writer Paul Feig, and that makes me perk up a bit. I'm curious to see what he does with a show like Mad Men.

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