ComedyBits

If you were one of the dozens of people who were watching The Jay Leno show on Monday, you might have been wondering why the "Headlines" segment came right after Jay's monologue instead of right before the local news. Were you stumbling upon a rerun of the old Tonight Show that was airing by mistake? Nope. It seems that, because of the low-and-sinking ratings Leno has been getting at ten, the producers have decided to "shake up" the format ... to make it look like the old Tonight Show.

Of course, changing a pretty moribund format back to a format that's even older isn't exactly a radical shift. But the producers are likely betting that returning to the successful Tonight formula is the way to go.

Here's the problem: people don't have the same ingrained expectations of a 10 PM talk show that they have of an 11:30 show. Instead of tuning into Leno as a reliable way to get them to sleep late at night, they're now tuning to him because nothing's on and their DVRs are empty. There are no expectations on their part.