Trust Me is one of those shows that will probably not make it -- the ratings have been careening -- but I'm still watching it. I'm not sure why. It's not a great show, but I do like Tom Cavanagh and Eric McCormack. They're good together, even though the show around them seems to lurch from story to story without much cohesion.

I think the problem is that unlike a legal, medical or cop show, it's hard to dramatize the creative process. How do you show two ad men, an art director (now creative director) and a copywriter, come up with amazing commercials, billboards, ads, etc.?

What is cool? Can you define that thing, that quality that makes certain characters seem like they're more with it than everyone around them? Maybe cool is a state of being, not a thing you can pick up by wearing Armani or drinking Grey Goose or driving a BMW.

As I was looking around the current crop of television shows, I found ten characters who seem to capture the essence of cool -- whether they know it or not. After the jump, we count them down.