Did you hear this one, folks? NBC is throwing in the towel. The boss of bosses, NBC Universal CEO, the head honcho himself, Jeff Zucker, was at an industry event recently and declared, "I don't think we'll ever be able to say, 'NBC is number one in prime time.'"

Okay, there it is. The man has given up. He's basically admitting that his product is inferior and he doesn't think he'll ever catch up with his competitors. So, as a TV viewer, I have to wonder why I should invest in anything Zucker churns out at NBC if he doesn't believe that he's ever going to be number one again?