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CW backing out of Sundays, wants to pretend it never happened
by Jason Hughes, posted May 5th 2009 12:07PM
It was a grand idea, farming out their Sunday programming to Media Rights Capital, which immediately destroyed the night by putting on Easy Money and Valentine. So as a way of saying they're sorry, The CW is abandoning Sunday night altogether, giving them to the the local affiliates to do with as they wish. After the MRC debacle failed, they've been running movies no one has ever heard of.This move will allow the affiliates to run ShamWow infomercials, which are almost guaranteed to get more viewers than Easy Money and Valentine had. Or they now have a great competitive slot to put Legend of the Seeker. Maybe we'll even get some more quality syndicated dramas that local affiliates can give a prime-time berth to. How about a cage fight between ShamWow pitchman Vince Schlomi and the godfather of product pimping Billy Mays? In my area it will mean my affiliate can play baseball games on Sundays rather than during the week, bumping my CW programming to Saturdays. I can't wait that long for my Reaper fix!
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