EDITION: U.S.
DarrenRovell
Someone fetch me my cane: Apple's "1984" ad is 25 years old today - VIDEO
by Joel Keller, posted Jan 22nd 2009 5:03PM
Two things about Darren Rovell's CNBC.com story about the famous Apple Macintosh Super Bowl ad shocked me:- That it aired for the first and only time (at least as an ad, not a cultural icon) 25 years ago today, during the broadcast of Super Bowl XVIII (when the Los Angeles Raiders crushed the Washington Redskins, for you sports fans); and
- That the Super Bowl was once played as early as January 22.
The NFL season has slowly gotten longer and longer, hasn't it? Anyway, Rovell has an interesting interview with Mike Murray, Apple's marketing manager for the then-brand-new Mac. The best thing to come out of the interview was the fact that Apple's board of directors hated the completed ad, which was inspired by George Orwell's novel 1984, and never wanted it to air. But they couldn't sell back their 60-second spot and had nothing else to put there.
So, basically, a lack of productivity on the part of Apple's marketing department allowed us to see what became the most famous Super Bowl ad ever. You can see the ad after the jump.
TV Squad Hot Topics
Most Popular Articles
From Our Partners
- Summer Cookout: Recipes from Our Favorite Cooking Shows
- From Kelly to Candice: Ranking the 'American Idol' Winners
- 'The Vampire Diaries' Rankings: Who Was the Baddest Character in Season 4?
- 'American Idol': Ranking the Winners' Coronation Songs
- 'How I Met Your Mother' Promotes Cristin Milioti to Series Regular
- More From BuddyTV
- 'American Idol' runner-up Kree Harrison to make her Grand Ole Opry debut on June 4
- Mariah Carey did not lip-sync on 'American Idol,' according to her rep
- TV ratings: 'Nikita' finale rises slightly while 'Shark Tank' dominates a night of news and reruns
- 'Doctor Who' Season 7 finale: Watch Matt Smith, Jenna-Louise Coleman introduce 'Name of the Doctor' and the prequel episode
- 'The Greatest Event in Television History': Adam Scott and Amy Poehler to recreate 'Hart to Hart'
- More From Zap2it
- What to Watch This Weekend: The Doctor Is Out, Ben Affleck on SNL, Simpsons Finale and More
- Exclusive First Look: The Goodwin Games Cast Takes Part in a Violent Beatdown!
- TVLine's Performer of the Week: Nikita's Maggie Q
- Exclusive First Look: AMC's New Showville Puts Spotlight on Townie Talent
- Mike & Molly Creator Steps Down as Showrunner
- More From TVLine
