In a statement, Robert A. Sauerberg Jr., President of Condé Nast, announced that Ostroff will be responsible for the development, creation, production and distribution of original television, film and digital initiatives based on Condé Nast brands.
"There is an enormous, untapped opportunity at Condé Nast to develop unique and engaging programming," said Sauerberg.
"Dawn's extensive experience in cable and digital entertainment, coupled with her strategic expertise, makes her the perfect choice to oversee the launch of this new venture."
Speaking to IGN, Ostroff seemed pleased with the show's ratings and optimistic about its chances for another season, but the final decision won't be made until May.
Ostroff also told EW that Smallville producers Brian Peterson and Kelly Souders have yet to pitch the final episode to the network.
"... We haven't even gotten to how we're going to deal with the last episode and whether it's a season finale or series finale. But right now, I think it's just a season finale," she said.
With season nine on the horizon, and the show getting its best reviews and ratings in years, the big question is coming up again: Will Rosenbaum return to Smallville?
Last season we watched a disfigured Lex, played by a different actor whose face was hidden, apparently die in an explosion. Of course, fans knew instantly that Superman's nemesis was still kicking somewhere (as confirmed by exec producer Brian Peterson at Comic-Con).
But what about two of the network's more veteran and male-oriented shows, Smallville and Supernatural? Does the network still believe in them? Ostroff tried to give a definitive "yes," but the rest of her panel, and the promos shown before she appeared, say otherwise.
In her executive session, Ostroff avoided saying anything definitive on two major topics: the lack of "urban" shows on the schedule and the mechanics of the network's deal with Media Rights Capital to produce the network's entire Sunday block of shows.
Those of you who have been diligently sending Mars candy bars to Dawn Ostroff, head of CW programming to save Veronica Mars from permanent cancellation may want to hold off on the next shipment when you hear what creator Rob Thomas has to say. In a recent newspaper interview Thomas pretty much said that VM is over for good as a television series.
Oh, he's not upset with the fans for trying. In fact, according to the interview, he loves that the fans have been making this all-out effort to renew the show. It's just that the CW's Ostroff doesn't get to make the final call if the show stays or not. That call is made by sister company CBS. Thomas believes that head honcho Les Moonves doesn't want to continue the show.
A rather large band of Veronica Mars fans, who won't take the news of the show's death lying down, have started a campaign to ship as many Mars Bars to the person in charge of CW programming, Dawn Ostroff, in hopes that the gesture will force her hand not to sign the final cancellation papers for the show. How many have they sent so far? Put it this way: they've located every last remaining Mars Bar in the country and have moved onto whatever the heck left they can find that's even remotely related to the show.
In case you didn't know, the drop-dead date for any show cancellation decisions at The CW is June 15th, just five days away. Read the organizing party's website for more info on how to help.
[Thanks to the multitude of people who sent in this tip!]
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