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October 25, 2014

DeathSlot

DVRs help Fox's Friday nights

by Brad Trechak, posted Mar 3rd 2009 9:03AM
DollhouseWell, it looks like my initial concerns regarding Fox's low ratings for the Friday night sci-fi double feature might be unfounded. It looks like the new Live+7 DVR data has given a 30% boost to Dollhouse's ratings and a 36% boost to The Sarah Connor Chronicles. The gains are considered very high, particularly for a Friday night.

This is a bit of a relief to me because it sends a signal to Fox that another season of either show (both of which I enjoy) would be a good idea. If anything, this information is further proof that the current ratings system is obsolete and should be replace by something else (damned if I know what, though. The trick is to get advertisers to trust whatever new system they adopt).

It's also a sign that, unlike myself, some sci-fi fans actually go out on Friday nights and can wait until later to watch their favorite Friday night shows. Good for them.

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Ratings woes for Fox's Friday night

by Brad Trechak, posted Feb 15th 2009 9:46AM
Terminator: The Sarah Connor ChroniclesThe verdict is in, and it looks like both Terminator: The Sarah Connor Chronicles and Dollhouse did pretty poorly in the ratings.

Did anybody expect otherwise? Given the timeslot and the relative lack of publicity (no matter how cool the trailers actually are), the shows still did pretty well. Hopefully the additional views from DVRs that are watched during the week will increase the ratings enough so Fox doesn't cancel within three episodes.

I can only hope that Joss Whedon's statements about Fox are true and they were expecting low initial ratings for the series and that they hope to make up for it in DVD sales and increased ratings over time. If this sort of programming succeeds over time, then folks like me will have a legitimate excuse to stay in on Friday nights.

Let us not forget that success stories such as The X-Files started on Fox on Friday nights. I'm not giving up hope yet.

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