Powered by i.TV
April 18, 2014

DegreeMen

More signs of the product placement apocalypse

by Brett Love, posted Aug 5th 2008 8:25AM

Psych - Jeff Fahey and Mercedes Mcnab
Ah, product placement. It's a subject that's come up before. We have an award for it, and even as far back as those care free days of 2005, Karina was writing about the Screen Actors Guild and Writers Guild Of America protesting it. The telling quote from that piece, "Our writers are being told to perform the function of ad copywriter, but to disguise this as storytelling." And isn't that where most of us have always drawn the line in the sand? The placing of products into sets was kind of an understood cost of doing business, but having the writers change scripts to incorporate them was a whole other ball of (Turtle) wax. Unfortunately, those (Foster Farms) chickens have come home to roost.

Read More